Lulu’s Fashion Lounge (NASDAQ:LVLU – Get Free Report) and Tilly’s (NYSE:TLYS – Get Free Report) are both small-cap retail/wholesale companies, but which is the better business? We will compare the two companies based on the strength of their valuation, institutional ownership, analyst recommendations, risk, profitability, dividends and earnings.
Analyst Recommendations
This is a summary of current ratings and recommmendations for Lulu’s Fashion Lounge and Tilly’s, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Lulu’s Fashion Lounge | 1 | 1 | 0 | 0 | 1.50 |
| Tilly’s | 1 | 4 | 0 | 0 | 1.80 |
Lulu’s Fashion Lounge presently has a consensus price target of $15.00, indicating a potential upside of 3.45%. Tilly’s has a consensus price target of $2.25, indicating a potential upside of 32.35%. Given Tilly’s’ stronger consensus rating and higher probable upside, analysts plainly believe Tilly’s is more favorable than Lulu’s Fashion Lounge.
Risk and Volatility
Insider & Institutional Ownership
73.8% of Lulu’s Fashion Lounge shares are owned by institutional investors. Comparatively, 76.4% of Tilly’s shares are owned by institutional investors. 6.8% of Lulu’s Fashion Lounge shares are owned by insiders. Comparatively, 2.8% of Tilly’s shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Profitability
This table compares Lulu’s Fashion Lounge and Tilly’s’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Lulu’s Fashion Lounge | -15.83% | -251.91% | -15.75% |
| Tilly’s | -6.24% | -39.59% | -10.17% |
Earnings and Valuation
This table compares Lulu’s Fashion Lounge and Tilly’s”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Lulu’s Fashion Lounge | $315.89 million | 0.13 | -$55.29 million | ($16.16) | -0.90 |
| Tilly’s | $569.45 million | 0.09 | -$46.23 million | ($1.14) | -1.49 |
Tilly’s has higher revenue and earnings than Lulu’s Fashion Lounge. Tilly’s is trading at a lower price-to-earnings ratio than Lulu’s Fashion Lounge, indicating that it is currently the more affordable of the two stocks.
Summary
Tilly’s beats Lulu’s Fashion Lounge on 10 of the 13 factors compared between the two stocks.
About Lulu’s Fashion Lounge
Lulu’s Fashion Lounge Holdings, Inc. engages in providing an online website for clothing. It offers retailing of women’s clothing, shoes, and accessories. The company was founded in 1996 and is headquartered in Chico, CA.
About Tilly’s
Tilly’s, Inc. engages in the retail of casual apparel, footwear, and accessories. Its stores are located in retail centers, including malls, lifestyle centers, power centers, community centers, outlet centers, and street-front locations. The company was founded by Hezy Shaked and Tilly Levine in 1982 and is headquartered in Irvine, CA.
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