American Outdoor Brands (NASDAQ:AOUT) and Sportradar Group (NASDAQ:SRAD) Head-To-Head Review

American Outdoor Brands (NASDAQ:AOUT) and Sportradar Group (NASDAQ:SRAD) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their risk, valuation, dividends, analyst recommendations, earnings, profitability and institutional ownership.

Earnings & Valuation

This table compares American Outdoor Brands and Sportradar Group”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
American Outdoor Brands	$222.32 million	0.54	-$80,000.00	($0.45)	-21.13
Sportradar Group	$1.20 billion	4.74	$36.95 million	$0.32	59.28

Sportradar Group has higher revenue and earnings than American Outdoor Brands. American Outdoor Brands is trading at a lower price-to-earnings ratio than Sportradar Group, indicating that it is currently the more affordable of the two stocks.

Institutional and Insider Ownership

49.9% of American Outdoor Brands shares are owned by institutional investors. 5.3% of American Outdoor Brands shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares American Outdoor Brands and Sportradar Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
American Outdoor Brands	-2.69%	1.25%	0.89%
Sportradar Group	7.84%	9.97%	3.98%

Volatility and Risk

American Outdoor Brands has a beta of 0.38, meaning that its share price is 62% less volatile than the S&P 500. Comparatively, Sportradar Group has a beta of 2.01, meaning that its share price is 101% more volatile than the S&P 500.

Analyst Ratings

This is a summary of current recommendations for American Outdoor Brands and Sportradar Group, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
American Outdoor Brands	2	0	2	0	2.00
Sportradar Group	1	3	16	1	2.81

American Outdoor Brands presently has a consensus target price of $12.50, suggesting a potential upside of 31.44%. Sportradar Group has a consensus target price of $31.47, suggesting a potential upside of 65.91%. Given Sportradar Group’s stronger consensus rating and higher possible upside, analysts clearly believe Sportradar Group is more favorable than American Outdoor Brands.

Summary

Sportradar Group beats American Outdoor Brands on 13 of the 15 factors compared between the two stocks.

About American Outdoor Brands

American Outdoor Brands, Inc. provides outdoor products and accessories for rugged outdoor enthusiasts in the United States and internationally. It offers hunting, fishing, camping, shooting, and personal security and defense products. The company also provides shooting sports accessories products include rests, vaults, and other related accessories; outdoor lifestyle products, such as premium sportsmen knives and tools for fishing and hunting; land management tools for hunting preparedness; harvesting products for post-hunt or post-fishing activities; outdoor cooking products; and camping, survival, and emergency preparedness products. In addition, it offers electro-optical devices, including hunting optics, firearm aiming devices, flashlights, and laser grips; and reloading, gunsmithing, and firearm cleaning supplies. The company sells its products through e-commerce and traditional distribution channels under the Adventurer, Harvester, Marksman, and Defender brand lanes. American Outdoor Brands, Inc. was incorporated in 2020 and is headquartered in Columbia, Missouri.

About Sportradar Group

Sportradar Group AG, together with its subsidiaries, provides sports data services for the sports betting and media industries in the United Kingdom, the United States, Malta, Switzerland, and internationally. Its sports data services to the bookmaking under the Betradar brand name, and to the international media industry under the Sportradar Media Services brand name. The company offers mission-critical software, data, and content to sports leagues and federations, betting operators, and media companies. It also provides sports entertainment, gaming, and sports solutions, as well as live streaming solution for online, mobile, and retail sports betting. In addition, its software solutions address the entire sports betting value chain from traffic generation and advertising technology to the collection, processing, and extrapolation of data and odds, as well as to visualization solutions, risk management, and platform services. Sportradar Group AG was founded in 2001 and is headquartered in Sankt Gallen, Switzerland.