J-Long Group (NASDAQ:JL) and Crocs (NASDAQ:CROX) Financial Survey

J-Long Group (NASDAQ:JL) and Crocs (NASDAQ:CROX) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, profitability, risk, earnings, analyst recommendations, dividends and valuation.

Analyst Recommendations

This is a summary of current ratings and recommmendations for J-Long Group and Crocs, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
J-Long Group	1	0	0	0	1.00
Crocs	3	8	3	1	2.13

Crocs has a consensus target price of $101.45, suggesting a potential upside of 0.25%. Given Crocs’ stronger consensus rating and higher possible upside, analysts plainly believe Crocs is more favorable than J-Long Group.

Institutional and Insider Ownership

93.4% of Crocs shares are held by institutional investors. 2.7% of Crocs shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Volatility & Risk

J-Long Group has a beta of -2.14, suggesting that its stock price is 314% less volatile than the S&P 500. Comparatively, Crocs has a beta of 1.54, suggesting that its stock price is 54% more volatile than the S&P 500.

Profitability

This table compares J-Long Group and Crocs’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
J-Long Group	N/A	N/A	N/A
Crocs	-2.01%	45.17%	15.18%

Valuation and Earnings

This table compares J-Long Group and Crocs”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
J-Long Group	$39.08 million	0.65	$2.59 million	N/A	N/A
Crocs	$4.04 billion	1.26	-$81.20 million	($1.26)	-80.32

J-Long Group has higher earnings, but lower revenue than Crocs.

Summary

Crocs beats J-Long Group on 11 of the 13 factors compared between the two stocks.

About J-Long Group

J-Long Group Limited distributes reflective and non-reflective garment trims in Asia, Hong Kong, the People's Republic of China, and internationally. The company offers heat transfers, fabrics, woven labels and tapes, sewing badges, piping, zipper pullers, and drawcords. It also sells through online. The company was founded in 1985 and is based in Tsuen Wan, Hong Kong.

About Crocs

Crocs, Inc., together with its subsidiaries, designs, develops, manufactures, markets, distributes, and sells casual lifestyle footwear and accessories for men, women, and children under Crocs and HEYDUDE Brand in the United States and internationally. The company offers various footwear products, including clogs, sandals, slides, flips, wedges, platforms, socks, boots, charms, flip flops, sneakers, and slippers. It sells its products through wholesalers, retail stores, e-commerce sites, third-party marketplaces, and kiosks/store-in-store locations. Crocs, Inc. was founded in 1999 and is headquartered in Broomfield, Colorado.