Analysts’ Weekly Ratings Changes for eBay (EBAY)

eBay (NASDAQ: EBAY) has recently received a number of price target changes and ratings updates:

• 4/16/2026 – eBay had its price target raised by Arete Research from $103.00 to $111.00. They now have a “neutral” rating on the stock.
• 4/10/2026 – eBay had its price target lowered by Morgan Stanley from $119.00 to $117.00. They now have an “overweight” rating on the stock.
• 4/6/2026 – eBay had its price target lowered by Wells Fargo & Company from $101.00 to $100.00. They now have an “equal weight” rating on the stock.
• 3/31/2026 – eBay had its price target raised by President Capital from $94.00 to $102.00. They now have a “buy” rating on the stock.
• 3/6/2026 – eBay had its price target raised by Citigroup Inc. from $107.00 to $114.00. They now have a “buy” rating on the stock.
• 2/24/2026 – eBay had its price target raised by Rothschild & Co Redburn from $90.00 to $100.00. They now have a “neutral” rating on the stock.
• 2/24/2026 – eBay had its price target raised by Daiwa Securities Group Inc. from $84.00 to $90.00. They now have a “neutral” rating on the stock.
• 2/23/2026 – eBay had its price target raised by Deutsche Bank Aktiengesellschaft from $100.00 to $118.00. They now have a “buy” rating on the stock.
• 2/23/2026 – eBay had its price target lowered by Jefferies Financial Group Inc. from $65.00 to $60.00. They now have an “underperform” rating on the stock.
• 2/21/2026 – eBay was upgraded by Wall Street Zen from “hold” to “buy”.
• 2/20/2026 – eBay had its price target raised by Wedbush from $95.00 to $100.00. They now have a “neutral” rating on the stock.
• 2/19/2026 – eBay was given a new $94.00 price target by Truist Financial Corporation. They now have a “hold” rating on the stock.
• 2/19/2026 – eBay had its price target raised by Benchmark Co. from $110.00 to $115.00. They now have a “buy” rating on the stock.
• 2/19/2026 – eBay had its “outperform” rating reaffirmed by BMO Capital Markets. They now have a $120.00 price target on the stock.
• 2/19/2026 – eBay had its “outperform” rating reaffirmed by Sanford C. Bernstein.
• 2/19/2026 – eBay was given a new $96.00 price target by UBS Group AG.
• 2/19/2026 – eBay had its “overweight” rating reaffirmed by Morgan Stanley. They now have a $119.00 price target on the stock.
• 2/19/2026 – eBay had its “overweight” rating reaffirmed by Piper Sandler. They now have a $105.00 price target on the stock, up from $98.00.
• 2/19/2026 – eBay had its price target lowered by Barclays PLC from $105.00 to $104.00. They now have an “overweight” rating on the stock.
• 2/19/2026 – eBay had its price target raised by BNP Paribas Exane from $90.00 to $97.00. They now have a “neutral” rating on the stock.
• 2/19/2026 – eBay had its price target raised by Wells Fargo & Company from $98.00 to $101.00. They now have an “equal weight” rating on the stock.
• 2/19/2026 – eBay had its price target raised by Robert W. Baird from $100.00 to $105.00. They now have an “outperform” rating on the stock.
• 2/19/2026 – eBay had its price target raised by Stifel Nicolaus from $88.00 to $94.00. They now have a “hold” rating on the stock.
• 2/19/2026 – eBay had its price target raised by Evercore Inc from $93.00 to $94.00.
• 2/19/2026 – eBay had its “neutral” rating reaffirmed by Cantor Fitzgerald. They now have a $90.00 price target on the stock.
• 2/19/2026 – eBay had its price target raised by Needham & Company LLC from $115.00 to $122.00. They now have a “buy” rating on the stock.
• 2/19/2026 – eBay had its price target raised by Bank of America Corporation from $100.00 to $102.00. They now have a “neutral” rating on the stock.
• 2/19/2026 – eBay was upgraded by The Goldman Sachs Group, Inc. from “sell” to “neutral”. They now have a $88.00 price target on the stock.
• 2/18/2026 – eBay had its “hold” rating reaffirmed by TD Cowen.
• 2/17/2026 – eBay had its price target lowered by UBS Group AG from $95.00 to $93.00. They now have a “neutral” rating on the stock.

eBay Increases Dividend

The business also recently declared a quarterly dividend, which was paid on Friday, March 20th. Stockholders of record on Friday, March 6th were given a dividend of $0.31 per share. This represents a $1.24 dividend on an annualized basis and a dividend yield of 1.2%. The ex-dividend date was Friday, March 6th. This is a positive change from eBay’s previous quarterly dividend of $0.29. eBay’s payout ratio is 28.51%.

Insider Activity at eBay

In related news, SVP Jordan Douglas Bradle Sweetnam sold 12,978 shares of eBay stock in a transaction that occurred on Wednesday, March 18th. The stock was sold at an average price of $92.44, for a total transaction of $1,199,686.32. Following the completion of the transaction, the senior vice president directly owned 42,948 shares in the company, valued at $3,970,113.12. The trade was a 23.21% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, SVP Mazen Rawashdeh sold 23,167 shares of the business’s stock in a transaction on Tuesday, March 17th. The shares were sold at an average price of $93.59, for a total value of $2,168,199.53. Following the completion of the transaction, the senior vice president owned 28,915 shares of the company’s stock, valued at $2,706,154.85. This trade represents a 44.48% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 108,280 shares of company stock valued at $10,111,844 in the last 90 days. Insiders own 0.64% of the company’s stock.

eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.

The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.