Citizens Jmp Has Lowered Expectations for Affirm (NASDAQ:AFRM) Stock Price

Affirm (NASDAQ:AFRM) had its target price lowered by research analysts at Citizens Jmp from $105.00 to $85.00 in a note issued to investors on Friday,Benzinga reports. The firm presently has a “market outperform” rating on the stock. Citizens Jmp’s price target indicates a potential upside of 31.78% from the stock’s previous close.

Several other research firms have also weighed in on AFRM. JPMorgan Chase & Co. lowered their price target on Affirm from $94.00 to $79.00 and set an “overweight” rating on the stock in a research report on Friday, February 6th. Weiss Ratings reaffirmed a “hold (c-)” rating on shares of Affirm in a research report on Friday, March 27th. Wall Street Zen lowered Affirm from a “buy” rating to a “hold” rating in a research report on Saturday, January 3rd. Oppenheimer decreased their target price on Affirm from $95.00 to $83.00 and set an “outperform” rating on the stock in a report on Friday, February 6th. Finally, Mizuho decreased their target price on Affirm from $114.00 to $95.00 and set an “outperform” rating on the stock in a report on Monday, February 9th. One equities research analyst has rated the stock with a Strong Buy rating, nineteen have assigned a Buy rating and eight have assigned a Hold rating to the company. Based on data from MarketBeat, the company currently has an average rating of “Moderate Buy” and an average target price of $84.17.

Affirm Trading Up 7.0%

NASDAQ AFRM opened at $64.50 on Friday. The stock has a market capitalization of $21.49 billion, a price-to-earnings ratio of 79.63, a PEG ratio of 4.17 and a beta of 3.63. The stock’s 50 day moving average price is $49.54 and its two-hundred day moving average price is $63.96. The company has a debt-to-equity ratio of 2.58, a quick ratio of 11.41 and a current ratio of 11.41. Affirm has a 52 week low of $39.42 and a 52 week high of $100.00.

Affirm (NASDAQ:AFRM) last posted its quarterly earnings results on Thursday, February 5th. The company reported $0.37 earnings per share for the quarter, topping the consensus estimate of $0.28 by $0.09. The firm had revenue of $1.12 billion for the quarter, compared to analyst estimates of $1.06 billion. Affirm had a return on equity of 8.83% and a net margin of 7.60%.The business’s quarterly revenue was up 29.6% on a year-over-year basis. During the same quarter in the previous year, the firm earned $0.23 EPS. As a group, analysts anticipate that Affirm will post -0.18 earnings per share for the current fiscal year.

Insider Buying and Selling at Affirm

In related news, Director Noel Bertram Watson sold 2,000 shares of the company’s stock in a transaction on Tuesday, April 14th. The stock was sold at an average price of $55.00, for a total transaction of $110,000.00. Following the completion of the sale, the director directly owned 38,076 shares in the company, valued at $2,094,180. This represents a 4.99% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. 11.01% of the stock is currently owned by corporate insiders.

Institutional Trading of Affirm

Institutional investors and hedge funds have recently modified their holdings of the business. Federated Hermes Inc. acquired a new position in Affirm in the 3rd quarter worth about $19,077,000. Resona Asset Management Co. Ltd. acquired a new stake in shares of Affirm in the third quarter valued at about $6,036,000. Gateway Investment Advisers LLC acquired a new stake in Affirm during the third quarter worth approximately $1,315,000. Envestnet Asset Management Inc. grew its stake in Affirm by 26.1% during the third quarter. Envestnet Asset Management Inc. now owns 235,152 shares of the company’s stock worth $17,185,000 after purchasing an additional 48,734 shares during the period. Finally, Allspring Global Investments Holdings LLC grew its stake in Affirm by 96.3% during the third quarter. Allspring Global Investments Holdings LLC now owns 1,261,611 shares of the company’s stock worth $93,889,000 after purchasing an additional 618,988 shares during the period. 69.29% of the stock is currently owned by institutional investors.

Affirm News Roundup

Here are the key news stories impacting Affirm this week:

• Positive Sentiment: Morgan Stanley named Affirm a Top Pick, arguing private-credit concerns are overdone and flagging an important May investor event as a potential catalyst; that upgrade is the primary driver of buying interest today. Morgan Stanley Top Pick Coverage: Schaeffers
• Positive Sentiment: Barron’s explains Morgan Stanley’s call and highlights the upcoming investor event in May — that event is being treated as a potential turning point for sentiment and could amplify any positive guidance or credit commentary. Barron’s Article
• Neutral Sentiment: Affirm confirmed it will release fiscal Q3 2026 results and host an investor call on May 7 — a concrete near-term catalyst that could validate Morgan Stanley’s thesis or re-open debate on credit trends. Earnings Release / Event
• Neutral Sentiment: Citizens JMP cut its price target from $105 to $85 but kept a “market outperform” rating, implying upside remains from current levels despite a more conservative valuation. That mixed signal can keep trading volatile. Benzinga Note
• Neutral Sentiment: Analyst coverage remains mixed overall — many buy ratings and several holds; consensus price target sits materially above today’s quote, which supports the case for further upside if company execution and credit metrics hold. MarketBeat Coverage
• Negative Sentiment: Director Noel Bertram Watson sold 2,000 shares under a pre‑arranged 10b5‑1 plan (avg $55), a disclosed insider sale that some investors view as a minor negative signal despite being pre‑planned. Insider Trade Filing

Affirm Company Profile

Affirm Holdings, Inc is a financial technology company that provides point-of-sale consumer lending and payments solutions for online and in-store purchases. Its core product is a buy-now-pay-later (BNPL) platform that enables consumers to split purchases into fixed, transparent installment loans with no hidden fees. Affirm offers a range of financing options through merchant integrations, a consumer-facing mobile app and virtual card capabilities, and tools for merchants to offer alternative payment methods at checkout.