Booking (NASDAQ:BKNG) & Yunji (NASDAQ:YJ) Financial Comparison

Booking (NASDAQ:BKNG) and Yunji (NASDAQ:YJ) are both retail/wholesale companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, profitability, valuation, risk, dividends and analyst recommendations.

Profitability

This table compares Booking and Yunji’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Booking	20.08%	-128.99%	25.69%
Yunji	N/A	N/A	N/A

Analyst Recommendations

This is a summary of current recommendations for Booking and Yunji, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Booking	0	8	28	1	2.81
Yunji	1	0	0	0	1.00

Booking presently has a consensus price target of $234.47, indicating a potential upside of 22.10%. Given Booking’s stronger consensus rating and higher probable upside, equities research analysts clearly believe Booking is more favorable than Yunji.

Risk and Volatility

Booking has a beta of 1.2, indicating that its share price is 20% more volatile than the S&P 500. Comparatively, Yunji has a beta of 0.04, indicating that its share price is 96% less volatile than the S&P 500.

Insider & Institutional Ownership

92.4% of Booking shares are owned by institutional investors. 0.2% of Booking shares are owned by company insiders. Comparatively, 45.3% of Yunji shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Earnings and Valuation

This table compares Booking and Yunji”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Booking	$26.92 billion	5.65	$5.40 billion	$6.65	28.88
Yunji	$45.33 million	0.20	-$19.06 million	($3.37)	-0.54

Booking has higher revenue and earnings than Yunji. Yunji is trading at a lower price-to-earnings ratio than Booking, indicating that it is currently the more affordable of the two stocks.

Summary

Booking beats Yunji on 13 of the 15 factors compared between the two stocks.

About Booking

Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands. Its other brands include KAYAK, Rentalcars.com and OpenTable, Inc. (OpenTable). As of December 31, 2016, Booking.com offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Booking.com Website).

About Yunji

Yunji Inc., together with its subsidiaries, operates a social e-commerce platform in the People's Republic of China. It offers a range of product categories that cater various daily needs of users and their households, including beauty and personal care, household goods, cloths, food and fresh produce, computer and electronics, apparel, bags and cases, baby and maternity products, and home appliances. The company was founded in 2015 and is headquartered in Hangzhou, the People's Republic of China.