Safran has decided to place all of its companies under a single banner and brand name – Safran.
The Safran logo therefore becomes the sole emblem representing all Group companies. Safran chose the agency Babel to support this move, based on a competition concerning strategy, brand architecture and the creation of a brand identity. Safran has taken a major step forward in terms of its brand image, for the benefit of all stakeholders: customers, partners, shareholders and employees, the company said in a statement Tuesday.
Operating under a single brand will enable Safran to: Further improve its recognition across all markets and publics in all countries where Safran operates. Guarantee the enhanced visibility of its businesses and the products and services it offers. Bolster all employees’ feelings of belonging to a single enterprise, and facilitate the elimination of barriers and the development of cross-disciplinary projects, while boosting collaboration and mobility.
This change only concerns the names of Safran companies, which now include the Safran brand plus a description of their business, as shown below. Each company’s organization and scope will stay the same.