Russian arms manufacturer, Kalashnikov concern has opened its first merchandise store at Sheremetyevo airport in Moscow.
Airline passengers will now be able to purchase a wide assortment of souvenirs, clothes, bags and other accessories, including full-size replica guns, all branded with the Kalashnikov logo, Sputnik reported Tuesday.
Vladimir Dmitriev, head of the concern’s marketing department, pointed out that Kalashnikov is one of the most popular Russian brands in the world.
"Opening our store at one of the busiest airports in the country is a natural step on the way to become closer to our clients and to attract new consumers for our products," Dmitriev was quoted as saying by the news daily.
"Military style, military trends in clothing are currently popular all over the world," the fashion designer Vyacheslav Zaitsev had said in May this year. "And if we create a clothing line in a professional way, I think this will be a very good business. And in case of Kalashnikov it is even better because its own name will contribute to success — the brand the whole world links with one of the main symbols of Russia."