Data I/O (DAIO) and Its Rivals Head to Head Review

Data I/O (NASDAQ:DAIOGet Rating) is one of 17 publicly-traded companies in the “Instruments to measure electricity” industry, but how does it weigh in compared to its peers? We will compare Data I/O to related companies based on the strength of its analyst recommendations, valuation, profitability, earnings, institutional ownership, dividends and risk.

Analyst Ratings

This is a summary of current ratings for Data I/O and its peers, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Data I/O 0 0 1 0 3.00
Data I/O Competitors 38 346 654 9 2.61

Data I/O presently has a consensus target price of $6.00, suggesting a potential upside of 49.63%. As a group, “Instruments to measure electricity” companies have a potential upside of 19.19%. Given Data I/O’s stronger consensus rating and higher probable upside, research analysts clearly believe Data I/O is more favorable than its peers.

Volatility and Risk

Data I/O has a beta of 1.05, suggesting that its share price is 5% more volatile than the S&P 500. Comparatively, Data I/O’s peers have a beta of 1.30, suggesting that their average share price is 30% more volatile than the S&P 500.


This table compares Data I/O and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Data I/O -7.87% -9.93% -6.79%
Data I/O Competitors -0.04% -12.11% 2.00%

Valuation and Earnings

This table compares Data I/O and its peers gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Data I/O $25.83 million -$560,000.00 -19.10
Data I/O Competitors $595.74 million $87.57 million -1.78

Data I/O’s peers have higher revenue and earnings than Data I/O. Data I/O is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Institutional & Insider Ownership

38.1% of Data I/O shares are owned by institutional investors. Comparatively, 64.4% of shares of all “Instruments to measure electricity” companies are owned by institutional investors. 7.6% of Data I/O shares are owned by insiders. Comparatively, 8.2% of shares of all “Instruments to measure electricity” companies are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.


Data I/O peers beat Data I/O on 9 of the 13 factors compared.

Data I/O Company Profile

(Get Rating)

Data I/O Corporation engages in the design, manufacture, and sale of programming and security deployment systems and services for electronic device manufacturers in the United States, Europe, and internationally. The company's programming system products are used to program integrated circuits (ICs) with the specific data necessary for the ICs. It offers PSV handlers offline automated programming systems; SentriX, a security deployment system; RoadRunner and RoadRunner3 series handlers, an in-line automated programming systems; LumenX Programmer; and non-automated FlashPAK III programming systems. The company also provides hardware support, system installation and repair, and device programming services. It markets and sells its products to original equipment manufacturers in automotive and consumer electronics, Internet of Things and their programming center partners, and electronic manufacturing service contract manufacturers through direct sales, and indirect sales representatives and distributors. Data I/O Corporation was incorporated in 1969 and is headquartered in Redmond, Washington.

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