Baozun Inc. (NASDAQ:BZUN) Sees Large Decline in Short Interest

Baozun Inc. (NASDAQ:BZUN) saw a significant decline in short interest during the month of March. As of March 31st, there was short interest totalling 2,750,000 shares, a decline of 7.1% from the March 15th total of 2,960,000 shares. Approximately 4.8% of the shares of the stock are short sold. Based on an average trading volume of 686,700 shares, the short-interest ratio is presently 4.0 days.

Analysts Set New Price Targets

BZUN has been the subject of a number of research reports. China Renaissance lowered shares of Baozun from a “buy” rating to a “hold” rating in a report on Tuesday, March 26th. StockNews.com lowered shares of Baozun from a “buy” rating to a “hold” rating in a report on Saturday, January 6th.

Institutional Trading of Baozun

Institutional investors have recently bought and sold shares of the business. Point72 Asset Management L.P. acquired a new stake in Baozun during the 2nd quarter worth $28,000. HighTower Advisors LLC acquired a new stake in Baozun during the 4th quarter worth $55,000. Toroso Investments LLC acquired a new position in shares of Baozun in the 1st quarter valued at $88,000. Aigen Investment Management LP acquired a new position in shares of Baozun in the 4th quarter valued at $30,000. Finally, Wells Fargo & Company MN grew its holdings in shares of Baozun by 87.4% in the 2nd quarter. Wells Fargo & Company MN now owns 13,398 shares of the technology company’s stock valued at $53,000 after buying an additional 6,250 shares during the period. Institutional investors and hedge funds own 47.29% of the company’s stock.

Baozun Price Performance

Shares of Baozun stock opened at $2.38 on Tuesday. The firm has a market cap of $143.80 million, a P/E ratio of -3.61 and a beta of 0.58. The firm has a 50 day simple moving average of $2.45 and a 200 day simple moving average of $2.65. Baozun has a fifty-two week low of $1.90 and a fifty-two week high of $5.35.

Baozun (NASDAQ:BZUN) last released its earnings results on Thursday, March 21st. The technology company reported ($0.11) EPS for the quarter. Baozun had a negative return on equity of 6.58% and a negative net margin of 3.16%. The business had revenue of $391.61 million for the quarter.

Baozun Company Profile

Baozun Inc, through its subsidiaries, provides e-commerce solutions to brand partners in the People's Republic of China. The company offers IT infrastructure setup and integration, online store design and setup, online store operations, visual merchandising and marketing campaigns, customer services, and warehousing and order fulfilment.