Head-To-Head Analysis: IDW Media (OTCMKTS:IDWM) vs. SOBR Safe (NASDAQ:SOBR)

IDW Media (OTCMKTS:IDWM) and SOBR Safe (NASDAQ:SOBR) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, profitability, dividends, analyst recommendations, risk, valuation and institutional ownership.

Insider & Institutional Ownership

0.4% of IDW Media shares are held by institutional investors. Comparatively, 7.9% of SOBR Safe shares are held by institutional investors. 28.5% of IDW Media shares are held by insiders. Comparatively, 10.0% of SOBR Safe shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Profitability

This table compares IDW Media and SOBR Safe’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
IDW Media	-12.15%	-17.74%	-13.93%
SOBR Safe	-6,465.19%	-207.13%	-116.94%

Earnings & Valuation

This table compares IDW Media and SOBR Safe’s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
IDW Media	$26.71 million	0.27	-$4.93 million	($0.37)	-1.18
SOBR Safe	$160,000.00	29.38	-$10.22 million	($0.56)	-0.54

IDW Media has higher revenue and earnings than SOBR Safe. IDW Media is trading at a lower price-to-earnings ratio than SOBR Safe, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for IDW Media and SOBR Safe, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
IDW Media	0	0	0	0	N/A
SOBR Safe	0	0	0	0	N/A

Volatility and Risk

IDW Media has a beta of 0.49, suggesting that its stock price is 51% less volatile than the S&P 500. Comparatively, SOBR Safe has a beta of 1.09, suggesting that its stock price is 9% more volatile than the S&P 500.

Summary

IDW Media beats SOBR Safe on 7 of the 11 factors compared between the two stocks.

About IDW Media

IDW Media Holdings, Inc., a diversified media company, engages in the publishing and television entertainment businesses worldwide. It operates through IDW Publishing and IDW Entertainment segments. The IDW Publishing segment publishes comic books, graphic novels, and digital content through its imprints IDW, Top Shelf Productions, and Artist's Editions. The IDW Entertainment segment develops, produces, and distributes content in various formats, including film and television. The company was formerly known as CTM Media Holdings, Inc. and changed its name to IDW Media Holdings, Inc. in July 2015. IDW Media Holdings, Inc. was incorporated in 2009 and is headquartered in Newark, New Jersey.

About SOBR Safe

SOBR Safe, Inc., a hardware and software company, develops non-invasive alcohol detection, biometric identity verification, and real-time cloud-based alerts and reporting systems in North America. The company offers SOBRcheck, a stationary identification and alcohol monitoring product; SOBRsure, a transdermal, alcohol-detecting wearable band; and SOBRSafe software platform for non-invasive alcohol detection and identity verification. Its SOBRSafe, a software platform for non-invasive alcohol detection and identity verification solution have applications in probation management, fleet & facility, outpatient alcohol rehabilitation, and youth drivers. The company was founded in 2004 and is headquartered in Greenwood Village, Colorado.