The Glimpse Group (NASDAQ:VRAR – Get Free Report) and Bright Mountain Media (OTCMKTS:BMTM – Get Free Report) are both small-cap business services companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, earnings, risk, dividends, analyst recommendations, institutional ownership and valuation.
Profitability
This table compares The Glimpse Group and Bright Mountain Media’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| The Glimpse Group | -215.51% | -146.76% | -90.93% |
| Bright Mountain Media | -79.84% | N/A | -41.93% |
Earnings & Valuation
This table compares The Glimpse Group and Bright Mountain Media’s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| The Glimpse Group | $13.48 million | 1.46 | -$28.56 million | ($1.80) | -0.65 |
| Bright Mountain Media | $44.55 million | 0.21 | -$35.56 million | ($0.22) | -0.25 |
Institutional and Insider Ownership
21.4% of The Glimpse Group shares are held by institutional investors. 26.9% of The Glimpse Group shares are held by company insiders. Comparatively, 61.6% of Bright Mountain Media shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
Volatility and Risk
The Glimpse Group has a beta of 2.23, suggesting that its share price is 123% more volatile than the S&P 500. Comparatively, Bright Mountain Media has a beta of 83.49, suggesting that its share price is 8,249% more volatile than the S&P 500.
Analyst Recommendations
This is a summary of recent ratings and recommmendations for The Glimpse Group and Bright Mountain Media, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| The Glimpse Group | 0 | 0 | 1 | 0 | 3.00 |
| Bright Mountain Media | 0 | 0 | 0 | 0 | N/A |
The Glimpse Group presently has a consensus target price of $8.87, suggesting a potential upside of 658.12%. Given The Glimpse Group’s higher possible upside, research analysts plainly believe The Glimpse Group is more favorable than Bright Mountain Media.
Summary
Bright Mountain Media beats The Glimpse Group on 8 of the 13 factors compared between the two stocks.
About The Glimpse Group
The Glimpse Group, Inc., a virtual reality (VR) and augmented reality (AR) platform company, provides enterprise-focused software, services, and solutions in the United States. It offers QReal, a software that creates and distributes photorealistic 3D interactive digital models and experiences in AR; Immersive Health Group, a VR/AR platform for evidence-based and outcome driven healthcare solutions; and Foretell Reality, a social VR platform for behavioral health, support groups, collaboration, and soft skills training. The company also provides Glimpse Turkey for developing and creating 3D models for QReal; XR Terra that provides immersive technologies for teaching courses and training; Sector 5 Digital for corporate immersive experiences and events; PulpoAR, an AR try-on technology that targets the beauty and cosmetics industry; and Brightline Interactive, which offers immersive and interactive experiences, training scenarios, and simulations for government and commercial customers. The company was incorporated in 2016 and is headquartered in New York, New York.
About Bright Mountain Media
Bright Mountain Media, Inc. operates as a digital media company, focuses on digital publishing and advertising technology in the United States and Israel. It engages in content creation and advertising technology development that helps customers connect with targeted audiences. The company owns and operates websites, which provides products, information, and news, to military and public safety sectors. It also owns parenting and lifestyle domains, such as CafeMom, Mom.com, LittleThings, Revelist, BabyNameWizard, and MamasLatinas. In addition, the company offers Bright Mountain Network and BrightX, a cloud-based platform that provides additional built-in services, including campaign planning and execution, data integration, optimization, ad placement verification, cross-device targeting, and fraud detection solutions; video content and advertising solutions; and OTT/CTC publishing services. It serves advertisers, advertising agencies, and advertising service organizations. The company was formerly known as Bright Mountain Acquisition Corporation and changed its name to Bright Mountain Media, Inc. in December 2015. Bright Mountain Media, Inc. was founded in 2010 and is based in Boca Raton, Florida.
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