Head-To-Head Contrast: adidas (OTCMKTS:ADDYY) versus TruGolf (NASDAQ:TRUG)

TruGolf (NASDAQ:TRUG) and adidas (OTCMKTS:ADDYY) are both computer and technology companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, valuation, analyst recommendations, risk, profitability, institutional ownership and earnings.

Earnings and Valuation

This table compares TruGolf and adidas’ gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TruGolf	N/A	N/A	-$400,000.00	N/A	N/A
adidas	$23.19 billion	N/A	-$81.17 million	($0.22)	-543.91

TruGolf has higher earnings, but lower revenue than adidas.

Risk and Volatility

TruGolf has a beta of -0.43, meaning that its share price is 143% less volatile than the S&P 500. Comparatively, adidas has a beta of 1.18, meaning that its share price is 18% more volatile than the S&P 500.

Profitability

This table compares TruGolf and adidas’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
TruGolf	N/A	N/A	-18.40%
adidas	-0.33%	-2.21%	-0.61%

Insider & Institutional Ownership

3.2% of TruGolf shares are held by institutional investors. 37.2% of TruGolf shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Analyst Ratings

This is a summary of recent recommendations and price targets for TruGolf and adidas, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TruGolf	0	0	0	0	N/A
adidas	0	0	7	0	3.00

Summary

TruGolf beats adidas on 5 of the 9 factors compared between the two stocks.

About TruGolf

TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.

About adidas

adidas AG, together with its subsidiaries, designs, develops, produces, and markets athletic and sports lifestyle products in Europe, the Middle East, Africa, North America, Greater China, the Asia-Pacific, and Latin America. It offers footwear, apparel, and accessories and gear, such as bags and balls under the adidas brand; golf footwear and apparel under the adidas Golf brand; and outdoor footwear under the Five Ten brand. It sells its products through its own retail stores; mono-branded franchise stores and shop-in-shops; and wholesale and its e-commerce channels. The company was formerly known as adidas-Salomon AG and changed its name to adidas AG in June 2006. adidas AG was founded in 1920 and is headquartered in Herzogenaurach, Germany.