Critical Review: Accell Group (OTCMKTS:ACGPF) and BowFlex (NYSE:BFX)

Accell Group (OTCMKTS:ACGPF) and BowFlex (NYSE:BFX) are both consumer cyclical companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, risk, profitability, dividends, earnings, valuation and institutional ownership.

Valuation & Earnings

This table compares Accell Group and BowFlex’s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Accell Group	N/A	N/A	N/A	$0.90	61.20
BowFlex	$226.39 million	0.03	-$105.40 million	($2.10)	-0.09

Accell Group has higher earnings, but lower revenue than BowFlex. BowFlex is trading at a lower price-to-earnings ratio than Accell Group, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of recent ratings and target prices for Accell Group and BowFlex, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Accell Group	0	0	0	0	N/A
BowFlex	0	0	1	0	3.00

BowFlex has a consensus target price of $2.00, indicating a potential upside of 925.64%. Given BowFlex’s higher possible upside, analysts plainly believe BowFlex is more favorable than Accell Group.

Institutional & Insider Ownership

32.7% of Accell Group shares are held by institutional investors. Comparatively, 26.0% of BowFlex shares are held by institutional investors. 3.9% of BowFlex shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Profitability

This table compares Accell Group and BowFlex’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Accell Group	N/A	N/A	N/A
BowFlex	-32.13%	-162.93%	-48.40%

Summary

Accell Group beats BowFlex on 6 of the 10 factors compared between the two stocks.

About Accell Group

Accell Group BV is a holding company, which engages in the design, development, production, marketing, and sale of bicycles, bicycle parts, and accessories. The firm operates through the following segments: Bikes, Parts, and Corporate. It offers products under the brands of Haibike, Winora, Ghost, Batavus, Koga, Lapierre, Raleigh, Sparta, Babboe, and Carqon. The company was founded in 1904 and is headquartered in Heerenveen, the Netherlands.

About BowFlex

BowFlex Inc., a fitness solutions company, designs, develops, sources, and markets cardio and strength fitness products, and related accessories for consumer use in the United States, Canada, Europe, the Middle East, Africa, and internationally. The company operates through two segments, Direct and Retail. It offers cardio products, exercise bikes, treadmills, ellipticals, home gyms, dumbbells, kettlebells, and barbells primarily under the Nautilus, Bowflex, and Schwinn brands, as well as digital fitness platform under the JRNY brand. In addition, it engages in licensing its brands and intellectual properties. The company offers its products directly to consumers through television advertising, social media, websites, and catalogs; and through a network of retail companies consisting of sporting goods stores, online-only retailers, electronics stores, furniture stores, and large-format and warehouse stores, as well as specialty retailers and independent bike dealers. The company was formerly known as Nautilus, Inc. and changed its name to BowFlex Inc. in November 2023. BowFlex Inc. was founded in 1986 and is headquartered in Vancouver, Washington. On March 4, 2024, BowFlex Inc., along with its affiliate, filed a voluntary petition for reorganization under Chapter 11 in the U.S. Bankruptcy Court for the District of New Jersey.