Comparing TechTarget (NASDAQ:TTGT) and Salon.com (OTCMKTS:SLNM)

Salon.com (OTCMKTS:SLNM) and TechTarget (NASDAQ:TTGT) are both communication services companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, profitability, institutional ownership, analyst recommendations, risk, earnings and dividends.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for Salon.com and TechTarget, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Salon.com	0	0	0	0	N/A
TechTarget	2	0	4	0	2.33

TechTarget has a consensus price target of $40.33, indicating a potential upside of 46.67%. Given TechTarget’s higher probable upside, analysts clearly believe TechTarget is more favorable than Salon.com.

Valuation & Earnings

This table compares Salon.com and TechTarget’s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Salon.com	N/A	N/A	N/A	N/A	N/A
TechTarget	$229.96 million	3.41	$4.46 million	$0.16	171.88

TechTarget has higher revenue and earnings than Salon.com.

Institutional and Insider Ownership

93.5% of TechTarget shares are held by institutional investors. 52.6% of Salon.com shares are held by company insiders. Comparatively, 9.9% of TechTarget shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares Salon.com and TechTarget’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Salon.com	N/A	N/A	N/A
TechTarget	1.94%	8.53%	2.51%

Summary

TechTarget beats Salon.com on 7 of the 8 factors compared between the two stocks.

About Salon.com

Salon.com, LLC, an Internet media company, operates an online news Website in the United States. It produces a content Website with various subject-specific sections. The company's Salon.com Website features various voices and perspectives; and covers a range of topics, including news, politics, race, religion, culture, entertainment, sustainability, economy and innovation, technology, and business, as well as food, and health and science. Salon.com, LLC was founded in 1995 and is based in San Francisco, California. As of November 8, 2023, Salon.com, LLC operates as a subsidiary of Find.co.

About TechTarget

TechTarget, Inc., together with its subsidiaries, provides marketing and sales services that deliver business impact for business-to-business technology companies in North America and internationally. The company's service enables technology vendors to identify, reach, and influence corporate information technology (IT) decision-makers actively researching specific IT purchases; and customized marketing programs that integrate demand generation, brand advertising techniques, and content curation and creation. It offers business to business services, such as IT Deal Alert, a suite of data, software, and services comprising Priority Engine and Qualified Sales Opportunities to identify and prioritize accounts and individuals actively researching new technology purchases or upgrades; demand solutions provides marketing programs, including white papers, webcasts, podcasts, videocasts, virtual trade shows, and content sponsorships; brand solutions which includes on-network banner advertising and digital sponsorships, off-network banner targeting, and microsites and related formats; custom content creation that delivers market insights and guidance to technology companies and off-the-shelf editorial sponsorship products on topics aligned to customer markets; and BrightTALK platform which allows customers to create, host and promote webinars, virtual events, and video content. In addition, the company operates websites, webinars, and virtual event channels that focus on a specific IT sector, such as storage, security, or networking; and enables registered members to conduct their pre-purchase research by accessing vendor supplied content through its virtual event and webinar channels, and website networks. TechTarget, Inc. was incorporated in 1999 and is headquartered in Newton, Massachusetts.