comScore (NASDAQ:SCOR) Coverage Initiated at StockNews.com

Analysts at StockNews.com assumed coverage on shares of comScore (NASDAQ:SCOR) in a note issued to investors on Friday. The firm set a “hold” rating on the stock.

comScore Price Performance

Shares of comScore stock opened at $5.07 on Friday. The firm has a fifty day moving average price of $5.84 and a two-hundred day moving average price of $6.44. comScore has a fifty-two week low of $4.59 and a fifty-two week high of $15.69. The company has a market cap of $24.91 million, a PE ratio of -0.23 and a beta of 1.08.

comScore (NASDAQ:SCOR) last released its earnings results on Tuesday, March 4th. The company reported ($0.27) earnings per share for the quarter, missing analysts’ consensus estimates of $0.36 by ($0.63). The firm had revenue of $94.94 million for the quarter, compared to analyst estimates of $91.66 million. comScore had a negative return on equity of 243.87% and a negative net margin of 25.77%. During the same period last year, the business earned $1.03 earnings per share. Analysts expect that comScore will post -2.49 earnings per share for the current fiscal year.

Institutional Investors Weigh In On comScore

A number of institutional investors have recently bought and sold shares of SCOR. Heron Bay Capital Management bought a new position in shares of comScore during the 4th quarter worth about $160,000. Clune & Associates LTD. bought a new position in comScore during the fourth quarter worth about $740,000. Renaissance Technologies LLC boosted its holdings in comScore by 10.0% during the fourth quarter. Renaissance Technologies LLC now owns 45,436 shares of the company’s stock valued at $265,000 after purchasing an additional 4,115 shares in the last quarter. Finally, Squarepoint Ops LLC bought a new position in shares of comScore during the 4th quarter worth approximately $99,000. Institutional investors and hedge funds own 42.15% of the company’s stock.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.