Renaissance Technologies LLC lifted its position in comScore, Inc. (NASDAQ:SCOR – Free Report) by 10.0% during the 4th quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 45,436 shares of the company’s stock after acquiring an additional 4,115 shares during the period. Renaissance Technologies LLC owned about 0.93% of comScore worth $265,000 as of its most recent SEC filing.
Separately, Heron Bay Capital Management acquired a new position in shares of comScore in the 4th quarter valued at about $160,000. 42.15% of the stock is currently owned by institutional investors and hedge funds.
comScore Stock Performance
NASDAQ:SCOR opened at $5.18 on Tuesday. The firm’s 50-day moving average is $5.80 and its 200-day moving average is $6.42. comScore, Inc. has a 52-week low of $4.59 and a 52-week high of $15.69. The company has a market cap of $25.45 million, a price-to-earnings ratio of -0.24 and a beta of 1.19.
Analysts Set New Price Targets
Separately, StockNews.com initiated coverage on comScore in a research report on Friday. They set a “hold” rating for the company.
comScore Company Profile
comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.
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