JD Sports Fashion (LON:JD) Share Price Passes Above Two Hundred Day Moving Average – Time to Sell?

Shares of JD Sports Fashion Plc (LON:JD) crossed above its 200-day moving average during trading on Monday . The stock has a 200-day moving average of GBX 88.29 ($1.18) and traded as high as GBX 93.80 ($1.25). JD Sports Fashion shares last traded at GBX 92.74 ($1.24), with a volume of 15,967,594 shares trading hands.

Analysts Set New Price Targets

JD has been the subject of a number of analyst reports. Shore Capital reiterated a “buy” rating on shares of JD Sports Fashion in a research note on Friday, May 2nd. Citigroup downgraded JD Sports Fashion to a “neutral” rating and cut their price target for the company from GBX 150 ($2.00) to GBX 95 ($1.27) in a research note on Thursday, January 23rd. Finally, Berenberg Bank reissued a “buy” rating and set a GBX 128 ($1.71) target price on shares of JD Sports Fashion in a research report on Thursday, April 10th. One investment analyst has rated the stock with a sell rating, two have given a hold rating and two have given a buy rating to the stock. According to MarketBeat.com, the company currently has an average rating of “Hold” and a consensus target price of GBX 109.50 ($1.46).

JD Sports Fashion Stock Performance

The company’s 50-day simple moving average is GBX 76.04 and its 200 day simple moving average is GBX 88.29. The company has a current ratio of 1.42, a quick ratio of 0.71 and a debt-to-equity ratio of 133.23. The stock has a market cap of £4.73 billion, a P/E ratio of 912.40, a PEG ratio of 1.05 and a beta of 1.65.

JD Sports Fashion declared that its board has approved a stock buyback program on Thursday, April 10th that permits the company to buyback 0 outstanding shares. This buyback authorization permits the company to reacquire shares of its stock through open market purchases. Shares buyback programs are often an indication that the company’s leadership believes its shares are undervalued.

JD Sports Fashion Company Profile

JD Sports Fashion plc engages in the retail of branded sports fashion and outdoor clothing, footwear, accessories, and equipment for kids, women, and men. It operates through Sports Fashion and Outdoor segments. The company also retails leisure goods, sports goods, fishing gear, camping goods, boats, and bicycles, as well as distributes sports apparel and accessories, footwear, and apparel.