Auddia (NASDAQ:AUUD – Get Free Report) and Life360 (NASDAQ:LIF – Get Free Report) are both business services companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, valuation, earnings, dividends and risk.
Analyst Ratings
This is a summary of current ratings and target prices for Auddia and Life360, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Auddia | 0 | 0 | 0 | 0 | 0.00 |
| Life360 | 0 | 0 | 7 | 1 | 3.13 |
Life360 has a consensus price target of $51.00, indicating a potential downside of 20.32%. Given Life360’s stronger consensus rating and higher possible upside, analysts plainly believe Life360 is more favorable than Auddia.
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Auddia | N/A | N/A | -$8.81 million | ($41.96) | -0.11 |
| Life360 | $396.88 million | 12.34 | -$28.17 million | $0.09 | 711.22 |
Auddia has higher earnings, but lower revenue than Life360. Auddia is trading at a lower price-to-earnings ratio than Life360, indicating that it is currently the more affordable of the two stocks.
Insider and Institutional Ownership
20.0% of Life360 shares are owned by institutional investors. 7.6% of Auddia shares are owned by company insiders. Comparatively, 8.0% of Life360 shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Profitability
This table compares Auddia and Life360’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Auddia | N/A | -243.38% | -143.18% |
| Life360 | -4.72% | -4.03% | -3.16% |
Summary
Life360 beats Auddia on 11 of the 13 factors compared between the two stocks.
About Auddia
Auddia Inc., a technology company, develops AI Platform for the audio and podcast markets. The company's flagship product is faidr, which enables consumers to listen to various AM/FM radio station with commercial breaks replaced with personalized audio content, including popular and new music, news, and weather. It also provides Vodacast mobile app, an interactive differentiated podcasting that allows podcasters to give their audiences an interactive audio experience; and Podcast Hub, a content management system. The company was formerly known as Clip Interactive, LLC and changed its name to Auddia Inc. in November 2019. Auddia Inc. was founded in 2012 and is headquartered in Boulder, Colorado.
About Life360
Life360 Inc. is a family connection and safety company. Its business category includes mobile app and Tile tracking devices with a range of services, including location sharing, safe driver reports and crash detection with emergency dispatch. Life360 Inc. is based in SAN FRANCISCO.
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