comScore (NASDAQ:SCOR) Trading Down 3.4% – Here’s What Happened

comScore, Inc. (NASDAQ:SCOR)’s stock price was down 3.4% during mid-day trading on Monday . The stock traded as low as $4.81 and last traded at $4.92. Approximately 41,751 shares changed hands during mid-day trading, an increase of 104% from the average daily volume of 20,491 shares. The stock had previously closed at $5.09.

Analyst Ratings Changes

Separately, Wall Street Zen started coverage on comScore in a research report on Sunday, May 18th. They issued a “hold” rating on the stock.

comScore Price Performance

The stock has a market cap of $24.31 million, a PE ratio of -0.23 and a beta of 1.07. The company’s fifty day moving average is $5.09 and its 200-day moving average is $6.19.

Hedge Funds Weigh In On comScore

A number of institutional investors have recently modified their holdings of SCOR. Clune & Associates LTD. purchased a new stake in shares of comScore in the fourth quarter worth about $740,000. Renaissance Technologies LLC lifted its holdings in comScore by 10.0% in the fourth quarter. Renaissance Technologies LLC now owns 45,436 shares of the company’s stock valued at $265,000 after acquiring an additional 4,115 shares during the period. Heron Bay Capital Management purchased a new stake in comScore in the 4th quarter worth approximately $160,000. Finally, Squarepoint Ops LLC acquired a new stake in shares of comScore during the 4th quarter worth approximately $99,000. Hedge funds and other institutional investors own 42.15% of the company’s stock.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.