CHOW TAI FOOK (OTCMKTS:CJEWY) & Brilliant Earth Group (NASDAQ:BRLT) Critical Contrast

CHOW TAI FOOK (OTCMKTS:CJEWY) and Brilliant Earth Group (NASDAQ:BRLT) are both retail/wholesale companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, profitability, earnings, analyst recommendations, institutional ownership, risk and valuation.

Insider and Institutional Ownership

70.4% of Brilliant Earth Group shares are held by institutional investors. 84.5% of Brilliant Earth Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Valuation & Earnings

This table compares CHOW TAI FOOK and Brilliant Earth Group”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
CHOW TAI FOOK	$11.50 billion	1.45	$758.96 million	N/A	N/A
Brilliant Earth Group	$422.16 million	0.35	$540,000.00	($0.01)	-147.00

CHOW TAI FOOK has higher revenue and earnings than Brilliant Earth Group.

Profitability

This table compares CHOW TAI FOOK and Brilliant Earth Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
CHOW TAI FOOK	N/A	N/A	N/A
Brilliant Earth Group	0.53%	0.81%	0.31%

Risk and Volatility

CHOW TAI FOOK has a beta of 0.19, indicating that its share price is 81% less volatile than the S&P 500. Comparatively, Brilliant Earth Group has a beta of 1.34, indicating that its share price is 34% more volatile than the S&P 500.

Analyst Ratings

This is a summary of recent recommendations for CHOW TAI FOOK and Brilliant Earth Group, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
CHOW TAI FOOK	0	0	0	0	0.00
Brilliant Earth Group	0	3	0	0	2.00

Brilliant Earth Group has a consensus target price of $1.80, suggesting a potential upside of 22.45%. Given Brilliant Earth Group’s stronger consensus rating and higher possible upside, analysts plainly believe Brilliant Earth Group is more favorable than CHOW TAI FOOK.

Summary

Brilliant Earth Group beats CHOW TAI FOOK on 8 of the 11 factors compared between the two stocks.

About CHOW TAI FOOK

Chow Tai Fook Jewellery Group Limited, an investment holding company, manufactures and sells jewelry products in Mainland China, Hong Kong, Macau, Taiwan, Cambodia, Canada, Korea, Japan, Malaysia, the Philippines, Singapore, Thailand, the United States, and Vietnam. The company offers gem-set, platinum and k-gold jewelry, and gold jewelry and products under the CHOW TAI FOOK, HEARTS ON FIRE, ENZO, MONOLOGUE, and SOINLOVE brands. It also distributes watches of various brands. In addition, the company is involved in the trading of diamonds; and the provision of services to franchisees. The company also sells its products through online platforms. The company was founded in 1929 and is headquartered in Central, Hong Kong. Chow Tai Fook Jewellery Group Limited is a subsidiary of Chow Tai Fook Capital Limited.

About Brilliant Earth Group

Brilliant Earth Group, Inc. designs, procures, and sells diamonds, gemstones, and jewelry in the United States and internationally. The company’s product assortment and merchandise include a collection of diamond engagement rings, wedding and anniversary rings, gemstone rings, and fine jewelry. It sells directly to consumers through its omnichannel sales platform, including e-commerce and showrooms. Brilliant Earth Group, Inc. was founded in 2005 and is headquartered in San Francisco, California.