Comparing Hall of Fame Resort & Entertainment (NASDAQ:HOFV) & H World Group (NASDAQ:HTHT)

Hall of Fame Resort & Entertainment (NASDAQ:HOFV) and H World Group (NASDAQ:HTHT) are both consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their dividends, risk, analyst recommendations, profitability, institutional ownership, earnings and valuation.

Analyst Recommendations

This is a summary of recent ratings and price targets for Hall of Fame Resort & Entertainment and H World Group, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hall of Fame Resort & Entertainment	0	1	0	0	2.00
H World Group	0	2	3	0	2.60

H World Group has a consensus price target of $40.80, indicating a potential upside of 22.89%. Given H World Group’s stronger consensus rating and higher possible upside, analysts plainly believe H World Group is more favorable than Hall of Fame Resort & Entertainment.

Insider and Institutional Ownership

3.6% of Hall of Fame Resort & Entertainment shares are held by institutional investors. Comparatively, 46.4% of H World Group shares are held by institutional investors. 59.9% of Hall of Fame Resort & Entertainment shares are held by company insiders. Comparatively, 49.4% of H World Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Earnings & Valuation

This table compares Hall of Fame Resort & Entertainment and H World Group”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hall of Fame Resort & Entertainment	$19.96 million	0.29	-$56.92 million	($8.73)	-0.10
H World Group	$3.27 billion	3.11	$418.00 million	$1.44	23.06

H World Group has higher revenue and earnings than Hall of Fame Resort & Entertainment. Hall of Fame Resort & Entertainment is trading at a lower price-to-earnings ratio than H World Group, indicating that it is currently the more affordable of the two stocks.

Risk & Volatility

Hall of Fame Resort & Entertainment has a beta of 2.22, indicating that its share price is 122% more volatile than the S&P 500. Comparatively, H World Group has a beta of 0.46, indicating that its share price is 54% less volatile than the S&P 500.

Profitability

This table compares Hall of Fame Resort & Entertainment and H World Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Hall of Fame Resort & Entertainment	-282.07%	-70.14%	-14.04%
H World Group	13.74%	27.79%	5.35%

Summary

H World Group beats Hall of Fame Resort & Entertainment on 12 of the 14 factors compared between the two stocks.

About Hall of Fame Resort & Entertainment

Hall of Fame Resort & Entertainment Co. is a resort and entertainment company, which leverages the power and popularity of professional football and its legendary players in partnership with the Pro Football Hall of Fame. The company was founded in 2015 and is headquartered in Canton, OH.

About H World Group

H World Group Limited develops leased and owned, manachised, and franchised hotels in the People's Republic of China. The company operates hotels under its own brands, such as HanTing Hotel, Ni Hao Hotel, Hi Inn, Elan Hotel, Zleep Hotels, Ibis Hotel, JI Hotel, Orange Hotel, Starway Hotel, Ibis Styles Hotel, CitiGO Hotel, Crystal Orange Hotel, IntercityHotel, Manxin Hotel, Mercure Hotel, Madison Hotel, Novotel Hotel, Joya Hotel, Blossom House, Steigenberger Hotels & Resorts, MAXX by Steigenberger, Jaz in the City, Grand Mercure, Steigenberger Icon, and Song Hotels. The company was formerly known as Huazhu Group Limited and changed its name to H World Group Limited in June 2022. H World Group Limited was founded in 2005 and is headquartered in Shanghai, the People's Republic of China.