comScore (NASDAQ:SCOR – Get Free Report) and ABM Industries (NYSE:ABM – Get Free Report) are both business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, dividends, valuation, earnings, analyst recommendations, risk and institutional ownership.
Institutional & Insider Ownership
42.2% of comScore shares are owned by institutional investors. Comparatively, 91.6% of ABM Industries shares are owned by institutional investors. 11.1% of comScore shares are owned by insiders. Comparatively, 0.9% of ABM Industries shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Volatility & Risk
comScore has a beta of 1.11, suggesting that its share price is 11% more volatile than the S&P 500. Comparatively, ABM Industries has a beta of 0.8, suggesting that its share price is 20% less volatile than the S&P 500.
Analyst Recommendations
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| comScore | 0 | 1 | 1 | 0 | 2.50 |
| ABM Industries | 0 | 0 | 3 | 1 | 3.25 |
comScore presently has a consensus target price of $10.75, indicating a potential upside of 94.75%. ABM Industries has a consensus target price of $56.00, indicating a potential upside of 23.23%. Given comScore’s higher possible upside, analysts plainly believe comScore is more favorable than ABM Industries.
Profitability
This table compares comScore and ABM Industries’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| comScore | -17.80% | -1,124.27% | -13.83% |
| ABM Industries | 0.93% | 12.54% | 4.38% |
Earnings & Valuation
This table compares comScore and ABM Industries”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| comScore | $356.05 million | 0.08 | -$60.25 million | ($15.91) | -0.35 |
| ABM Industries | $8.36 billion | 0.34 | $81.40 million | $1.24 | 36.65 |
ABM Industries has higher revenue and earnings than comScore. comScore is trading at a lower price-to-earnings ratio than ABM Industries, indicating that it is currently the more affordable of the two stocks.
Summary
ABM Industries beats comScore on 12 of the 15 factors compared between the two stocks.
About comScore
comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation. The company's cross platform solutions products and services comprises Comscore TVNational that helps customers understand the performance of network advertising campaigns; Comscore TVLocal allows customers to understand consumer viewing patterns and characteristics; OnDemand Essentials that provides transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite. In addition, it offers custom solutions for planning, optimization, and evaluation of advertising campaigns and brand protection. Further, the company provides products that measure movie viewership and box office results by capturing movie ticket sales in real time or near real time. It serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. The company was incorporated in 1999 and is headquartered in Reston, Virginia.
About ABM Industries
ABM Industries Incorporated, through its subsidiaries, engages in the provision of integrated facility, infrastructure, and mobility solutions in the United States and internationally. It operates through Business & Industry, Manufacturing & Distribution, Education, Aviation, and Technical Solutions segments. The company offers janitorial, facilities engineering, and parking services for commercial real estate properties, including corporate offices for high tech clients, sports and entertainment venues, and traditional hospitals and non-acute healthcare facilities; provides vehicle maintenance and other services to rental car providers. It also offers integrated facility services, engineering, and other specialized services in various types of manufacturing, distribution, and data center facilities. In addition, the company delivers custodial and landscaping and grounds for public school districts, private schools, colleges, and universities. Further, it supports airlines and airports with services comprising passenger assistance, catering logistics, air cabin maintenance, and transportation services. Additionally, the company provides electric vehicle power design, installation, and maintenance, as well as microgrid systems installations. ABM Industries Incorporated was founded in 1909 and is headquartered in New York, New York.
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