Analyzing Integral Ad Science (NASDAQ:IAS) and CTRL Group (NASDAQ:MCTR)

Integral Ad Science (NASDAQ:IAS) and CTRL Group (NASDAQ:MCTR) are both small-cap business services companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, valuation, institutional ownership, analyst recommendations, earnings, risk and profitability.

Earnings & Valuation

This table compares Integral Ad Science and CTRL Group”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Integral Ad Science	$549.64 million	2.43	$37.79 million	$0.29	27.97
CTRL Group	N/A	N/A	N/A	N/A	N/A

Integral Ad Science has higher revenue and earnings than CTRL Group.

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for Integral Ad Science and CTRL Group, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Integral Ad Science	0	6	6	0	2.50
CTRL Group	0	0	0	0	0.00

Integral Ad Science presently has a consensus price target of $13.65, suggesting a potential upside of 68.31%. Given Integral Ad Science’s stronger consensus rating and higher possible upside, analysts clearly believe Integral Ad Science is more favorable than CTRL Group.

Profitability

This table compares Integral Ad Science and CTRL Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Integral Ad Science	8.56%	4.74%	4.12%
CTRL Group	N/A	N/A	N/A

Insider & Institutional Ownership

95.8% of Integral Ad Science shares are held by institutional investors. 2.0% of Integral Ad Science shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

Integral Ad Science beats CTRL Group on 9 of the 9 factors compared between the two stocks.

About Integral Ad Science

Integral Ad Science Holding Corp. operates as a digital advertising verification company in the United States, the United Kingdom, France, Ireland, Germany, Italy, Singapore, Australia, Japan, India, and the Nordics. The company provides IAS Signal, a cloud-based technology platform that offers return on ad spend needs; and deliver independent measurement and verification of digital advertising across devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Its digital media quality solutions offer ad fraud detection and prevention, viewability, brand safety and suitability, contextual targeting, inventory yield management, and reporting. In addition, the company offers Quality Impressions, a metric designed to verify that digital ads are served to a real person rather than a bot, viewable on-screen, and presented in a brand-safe and suitable environment in the correct geography; Context Control solution that delivers contextual targeting and brand suitability capabilities; pre-bid programmatic and post-bid verification solutions for advertisers; and optimization and verification solutions for publishers. It serves advertisers and agencies, publishers, and supply side platforms. The company was founded in 2009 and is headquartered in New York, New York.

About CTRL Group

Ctrl Group Ltd. is a holding company, which engages in the provision of marketing and advertising services. It offers one-stop advertising services to clients throughout the entire advertising process, which comprises the planning, creating, launching, managing, and performance monitoring of the advertisements. The company was founded by Kai Kwan Lam, Chi Fung Lau, and Chun Pong Siu on May 13, 2022 and is headquartered in Hong Kong.