Comparing HeartCore Enterprises (NASDAQ:HTCR) & Criteo (NASDAQ:CRTO)

Criteo (NASDAQ:CRTO) and HeartCore Enterprises (NASDAQ:HTCR) are both small-cap computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, valuation, analyst recommendations, institutional ownership, risk, profitability and earnings.

Analyst Ratings

This is a summary of current ratings for Criteo and HeartCore Enterprises, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Criteo	1	3	5	0	2.44
HeartCore Enterprises	0	0	0	0	0.00

Criteo currently has a consensus price target of $40.00, indicating a potential upside of 73.01%. Given Criteo’s stronger consensus rating and higher possible upside, equities analysts plainly believe Criteo is more favorable than HeartCore Enterprises.

Earnings & Valuation

This table compares Criteo and HeartCore Enterprises”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Criteo	$1.93 billion	0.64	$111.57 million	$2.39	9.67
HeartCore Enterprises	$28.95 million	0.39	-$1.48 million	($0.14)	-3.42

Criteo has higher revenue and earnings than HeartCore Enterprises. HeartCore Enterprises is trading at a lower price-to-earnings ratio than Criteo, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Criteo and HeartCore Enterprises’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Criteo	7.10%	16.91%	8.53%
HeartCore Enterprises	-11.18%	76.78%	23.06%

Volatility and Risk

Criteo has a beta of 0.43, meaning that its share price is 57% less volatile than the S&P 500. Comparatively, HeartCore Enterprises has a beta of 1.89, meaning that its share price is 89% more volatile than the S&P 500.

Institutional & Insider Ownership

94.3% of Criteo shares are owned by institutional investors. Comparatively, 1.7% of HeartCore Enterprises shares are owned by institutional investors. 1.7% of Criteo shares are owned by company insiders. Comparatively, 64.2% of HeartCore Enterprises shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

Criteo beats HeartCore Enterprises on 10 of the 14 factors compared between the two stocks.

About Criteo

Criteo S.A., a technology company, provides marketing and monetization services on the open Internet in North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. The company's Criteo Shopper Graph, which derives clients' proprietary commerce data, such as transaction activity on their digital properties. It also offers Criteo AI Engine solutions, including lookalike finder, recommendation, and predictive bidding algorithms; recommendation algorithms, dynamic creative optimization+, sponsored product placement algorithms, and other product placement algorithms. The company's technology comprises data synchronization, storage, and analysis of distributed computing infrastructure in various geographies, as well as fast data collection and retrieval using multi-layered caching infrastructure; and experimentation platform, an offline/online testing platform to enhance the capabilities and effectiveness of prediction models. In addition, it provides Criteo Marketing Solutions that allow commerce companies to address various marketing goals by engaging their consumers with personalized ads across the web, mobile, and offline store environments; and Criteo Retail Media solutions, which allows retailers to generate advertising revenues from consumer brands, and/or to drive sales for themselves, by monetizing their data and audiences through personalized ads, either on their own digital property or on the open Internet. Further, the company offers real-time advertising technology and trading infrastructure, delivering advanced media buying, selling, and packaging capabilities for media owners, agencies, performance advertisers, and third-party AdTech platforms. It serves companies in digital retail, travel, and classifieds sectors. Criteo S.A. was incorporated in 2005 and is headquartered in Paris, France.

About HeartCore Enterprises

HeartCore Enterprises, Inc., a software development company, provides Software as a Service solutions to enterprise customers in Japan and internationally. Its customer experience management platform includes marketing, sales, service, and content management systems, as well as other tools and integrations, which enable companies to enhance the customer experience and drive engagement. The company also operates a digital transformation business that offers customers with robotics process automation, process mining, and task mining to accelerate the digital transformation of enterprises. In addition, it provides consulting services; and education, services, and support solutions. The company was founded in 2009 and is headquartered in Tokyo, Japan.