PURPLE INNOVATION (NASDAQ:PRPL – Get Free Report) and Energizer (NYSE:ENR – Get Free Report) are both small-cap consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, earnings, dividends, profitability, valuation, risk and analyst recommendations.
Profitability
This table compares PURPLE INNOVATION and Energizer’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| PURPLE INNOVATION | -18.43% | -472.12% | -13.20% |
| Energizer | 8.60% | 181.90% | 6.24% |
Analyst Ratings
This is a summary of recent ratings and price targets for PURPLE INNOVATION and Energizer, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| PURPLE INNOVATION | 0 | 1 | 0 | 0 | 2.00 |
| Energizer | 0 | 6 | 1 | 0 | 2.14 |
Institutional and Insider Ownership
88.4% of PURPLE INNOVATION shares are held by institutional investors. Comparatively, 93.7% of Energizer shares are held by institutional investors. 53.9% of PURPLE INNOVATION shares are held by insiders. Comparatively, 1.0% of Energizer shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Valuation and Earnings
This table compares PURPLE INNOVATION and Energizer”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| PURPLE INNOVATION | $487.88 million | 0.18 | -$97.90 million | ($0.78) | -1.06 |
| Energizer | $2.89 billion | 0.68 | $38.10 million | $3.47 | 8.29 |
Energizer has higher revenue and earnings than PURPLE INNOVATION. PURPLE INNOVATION is trading at a lower price-to-earnings ratio than Energizer, indicating that it is currently the more affordable of the two stocks.
Volatility & Risk
PURPLE INNOVATION has a beta of 1.42, meaning that its share price is 42% more volatile than the S&P 500. Comparatively, Energizer has a beta of 0.63, meaning that its share price is 37% less volatile than the S&P 500.
Summary
Energizer beats PURPLE INNOVATION on 11 of the 14 factors compared between the two stocks.
About PURPLE INNOVATION
Purple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah.
About Energizer
Energizer Holdings, Inc., together with its subsidiaries, manufactures, markets, and distributes household batteries, specialty batteries, and lighting products worldwide. It offers lithium, alkaline, carbon zinc, nickel metal hydride, zinc air, and silver oxide batteries under the Energizer, Eveready, and Rayovac brands; primary, rechargeable, specialty, and hearing aid batteries; and handheld, headlights, lanterns, and area lights, as well as flashlights under the Hard Case, Dolphin, and WeatherReady brands. The company licenses the Energizer, Rayovac, and Eveready brands to companies developing consumer solutions in solar, automotive batteries, portable power for critical devices, generators, power tools, household light bulbs, and other lighting products. In addition, it designs and markets automotive fragrance and appearance products, including protectants, wipes, tire and wheel care products, glass cleaners, leather care products, air fresheners, and washes to clean, shine, refresh, and protect interior and exterior automobile surfaces under the brand names of Armor All, Nu Finish, Refresh Your Car!, LEXOL, Eagle One, California Scents, Driven, Bahama & Co, Carnu, Grand Prix, Kit, and Tempo; STP branded fuel and oil additives, functional fluids, and other performance chemical products; and do-it-yourself automotive air conditioning recharge products under the A/C PRO brand name, as well as other refrigerant and recharge kits, sealants, and accessories. The company sells its products through direct sales force, distributors, and wholesalers; and various retail and business-to-business channels, including mass merchandisers, club, electronics, food, home improvement, dollar store, auto, drug, hardware, e-commerce, convenience, sporting goods, hobby/craft, office, industrial, medical, and catalog. Energizer Holdings, Inc. was incorporated in 2015 and is headquartered in Saint Louis, Missouri.
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