SoundThinking (NASDAQ:SSTI) versus American Rebel (NASDAQ:AREB) Head to Head Comparison

SoundThinking (NASDAQ:SSTI) and American Rebel (NASDAQ:AREB) are both small-cap industrials companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, valuation, earnings, risk, dividends, analyst recommendations and profitability.

Valuation & Earnings

This table compares SoundThinking and American Rebel”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
SoundThinking	$104.97 million	1.35	-$9.18 million	($0.61)	-18.33
American Rebel	$11.42 million	0.11	-$17.60 million	N/A	N/A

SoundThinking has higher revenue and earnings than American Rebel.

Profitability

This table compares SoundThinking and American Rebel’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
SoundThinking	-7.39%	-10.77%	-5.67%
American Rebel	-201.90%	N/A	-191.37%

Analyst Ratings

This is a summary of recent recommendations for SoundThinking and American Rebel, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SoundThinking	0	0	5	0	3.00
American Rebel	0	0	0	0	0.00

SoundThinking currently has a consensus target price of $21.00, suggesting a potential upside of 87.84%. Given SoundThinking’s stronger consensus rating and higher probable upside, equities research analysts clearly believe SoundThinking is more favorable than American Rebel.

Volatility and Risk

SoundThinking has a beta of 1.26, indicating that its share price is 26% more volatile than the S&P 500. Comparatively, American Rebel has a beta of 1.25, indicating that its share price is 25% more volatile than the S&P 500.

Insider & Institutional Ownership

60.7% of SoundThinking shares are owned by institutional investors. Comparatively, 13.6% of American Rebel shares are owned by institutional investors. 10.4% of SoundThinking shares are owned by company insiders. Comparatively, 84.7% of American Rebel shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

SoundThinking beats American Rebel on 10 of the 12 factors compared between the two stocks.

About SoundThinking

SoundThinking, Inc., a public safety technology company that provides transformative solutions and strategic advisory services for law enforcement and civic leadership. Its SafetySmart Platform, an integrated suite of data-driven tools that enable law enforcement and community violence prevention and health organizations to be efficient in public safety outcomes. It offers ShotSpotter, an acoustic gunshot detection system; CrimeTracer, a law enforcement search engine; CaseBuilder, an investigation management system; and ResourceRouter, a software that directs patrol and community anti-violence resources to help maximize their impact. The company sells its solutions through its direct sales teams. The company was formerly known as ShotSpotter, Inc. and changed its name to SoundThinking, Inc. in April 2023. SoundThinking, Inc. was founded in 1996 and is headquartered in Fremont, California.

About American Rebel

American Rebel Holdings, Inc. designs and markets branded safes, and personal security and self-defense products. The company's safes are offered in various sizes and shapes for home, office, and personal use, as well as provides vault doors, handgun vaults, and inventory control safes under the American Rebel brand. It also offers accessories, such as back-over and back-under handgun hangers, ballistic shields, safe light kits, mag minders, moisture guards, and rifle rod kits and rods. In addition, the company's personal security and self-defense products include concealed carry backpacks; and concealed carry jackets, vests, and coats, as well as T-shirts for men and women under the American Rebel brand. Further, it offers beer under the American Rebel Light Beer brand. The company markets its products through regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Kansas.