American Rebel (NASDAQ:AREB) and WISeKey International (NASDAQ:WKEY) Financial Survey

American Rebel (NASDAQ:AREB) and WISeKey International (NASDAQ:WKEY) are both small-cap industrials companies, but which is the better business? We will compare the two companies based on the strength of their valuation, dividends, profitability, institutional ownership, risk, analyst recommendations and earnings.

Profitability

This table compares American Rebel and WISeKey International’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
American Rebel	-346.67%	N/A	-301.40%
WISeKey International	N/A	N/A	N/A

Analyst Recommendations

This is a summary of recent ratings for American Rebel and WISeKey International, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
American Rebel	0	0	0	0	0.00
WISeKey International	0	0	1	0	3.00

WISeKey International has a consensus target price of $4.00, suggesting a potential downside of 24.10%. Given WISeKey International’s stronger consensus rating and higher probable upside, analysts clearly believe WISeKey International is more favorable than American Rebel.

Volatility and Risk

American Rebel has a beta of 1.25, meaning that its share price is 25% more volatile than the S&P 500. Comparatively, WISeKey International has a beta of 1.5, meaning that its share price is 50% more volatile than the S&P 500.

Valuation and Earnings

This table compares American Rebel and WISeKey International”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
American Rebel	$11.42 million	0.10	-$17.60 million	N/A	N/A
WISeKey International	$11.88 million	3.62	-$13.45 million	N/A	N/A

WISeKey International has higher revenue and earnings than American Rebel.

Insider & Institutional Ownership

13.6% of American Rebel shares are owned by institutional investors. Comparatively, 0.3% of WISeKey International shares are owned by institutional investors. 84.7% of American Rebel shares are owned by company insiders. Comparatively, 33.5% of WISeKey International shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Summary

WISeKey International beats American Rebel on 9 of the 11 factors compared between the two stocks.

About American Rebel

American Rebel Holdings, Inc. designs and markets branded safes, and personal security and self-defense products. The company's safes are offered in various sizes and shapes for home, office, and personal use, as well as provides vault doors, handgun vaults, and inventory control safes under the American Rebel brand. It also offers accessories, such as back-over and back-under handgun hangers, ballistic shields, safe light kits, mag minders, moisture guards, and rifle rod kits and rods. In addition, the company's personal security and self-defense products include concealed carry backpacks; and concealed carry jackets, vests, and coats, as well as T-shirts for men and women under the American Rebel brand. Further, it offers beer under the American Rebel Light Beer brand. The company markets its products through regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Kansas.

About WISeKey International

WISeKey International Holding AG, a cybersecurity company, provides integrated security solutions in Switzerland, rest of Europe, the Middle East, Africa, North America, the Asia Pacific, and Latin America. The company operates in two segments, IoT and Managed Public Key Infrastructure (mPKI). It offers microcontrollers that provides identity to various connected devices; and mPKI, which include digital identity, certificate management and signing solutions, and trust services, as well as offers digital certificates; software as a service, including cloud-based certificate life-cycle-management and signing and authentication solutions; software licenses; post-contract customer support for cybersecurity applications; and infrastructure hosting and monitoring services. The company also develops, markets, hosts, and supports a range of solutions that enable secure digital identification of people, content, and objects by generating digital identities through its products and services in cybersecurity services, IoT, digital brand management, and mobile security, which enable clients to monetize their existing user bases, as well as expand its eco-system. In addition, it engages in financing, sales, and distribution activities; and sells semiconductors secure chips. The company was founded in 1999 and is headquartered in Zug, Switzerland.