Bragg Gaming Group (NASDAQ:BRAG – Get Free Report) and Playtika (NASDAQ:PLTK – Get Free Report) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their analyst recommendations, risk, dividends, valuation, earnings, institutional ownership and profitability.
Profitability
This table compares Bragg Gaming Group and Playtika’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Bragg Gaming Group | -5.04% | -7.48% | -5.07% |
| Playtika | 3.23% | -83.90% | 2.59% |
Valuation and Earnings
This table compares Bragg Gaming Group and Playtika”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Bragg Gaming Group | $110.38 million | 0.66 | -$5.57 million | ($0.24) | -12.21 |
| Playtika | $2.55 billion | 0.54 | $162.20 million | $0.24 | 15.13 |
Playtika has higher revenue and earnings than Bragg Gaming Group. Bragg Gaming Group is trading at a lower price-to-earnings ratio than Playtika, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a summary of recent ratings for Bragg Gaming Group and Playtika, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Bragg Gaming Group | 0 | 0 | 3 | 0 | 3.00 |
| Playtika | 0 | 5 | 3 | 0 | 2.38 |
Bragg Gaming Group currently has a consensus price target of $7.50, indicating a potential upside of 155.97%. Playtika has a consensus price target of $7.0357, indicating a potential upside of 93.82%. Given Bragg Gaming Group’s stronger consensus rating and higher possible upside, analysts clearly believe Bragg Gaming Group is more favorable than Playtika.
Risk & Volatility
Bragg Gaming Group has a beta of 0.85, meaning that its share price is 15% less volatile than the S&P 500. Comparatively, Playtika has a beta of 0.85, meaning that its share price is 15% less volatile than the S&P 500.
Institutional and Insider Ownership
4.0% of Bragg Gaming Group shares are owned by institutional investors. Comparatively, 11.9% of Playtika shares are owned by institutional investors. 26.4% of Bragg Gaming Group shares are owned by insiders. Comparatively, 4.8% of Playtika shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Summary
Playtika beats Bragg Gaming Group on 7 of the 12 factors compared between the two stocks.
About Bragg Gaming Group
Bragg Gaming Group Inc. provides business to business online gaming technology platform and casino content aggregator worldwide. The company offers a range of games, including slot, table, card, video bingo, scratch card, and virtual sports, as well as live dealer games. It also provides player account management platform, a multi-channel and cross-product that enables operators to manage the entire product suite using one shared account and one wallet for casino, lottery, sportsbook, and other operations; and Fuze, a single integrated platform that delivers third party gaming content. In addition, the company offers turnkey and managed services; and holds various content distribution rights through partnerships with selected third-party studios. It offers its products under the Wild Streak, Spin, Atomic Slot Lab, Indigo Magic, Oryx Gaming, iCasino, and sportsbook brands. The company was formerly known as Rockies Financial Corporation and as changed its name to Bragg Gaming Group Inc. in 2018. Bragg Gaming Group Inc. was incorporated in 2004 and is headquartered in Toronto, Canada.
About Playtika
Playtika Holding Corp., together with its subsidiaries, develops mobile games in the United States, Europe, Middle East, Africa, Asia pacific, and internationally. The company owns a portfolio of casual and social casino-themed games. It distributes its games to the end customer through various web and mobile platforms and direct-to-consumer platforms. Playtika Holding Corp. was founded in 2010 and is headquartered in Herzliya Pituach, Israel. Playtika Holding Corp. is a subsidiary of Playtika Holding UK II Limited.
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