La-Z-Boy (NYSE:LZB – Get Free Report) and Maxx Sports TV (OTCMKTS:AMXX – Get Free Report) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, institutional ownership, valuation, dividends, risk, analyst recommendations and earnings.
Profitability
This table compares La-Z-Boy and Maxx Sports TV’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| La-Z-Boy | 4.72% | 12.08% | 6.40% |
| Maxx Sports TV | N/A | N/A | N/A |
Insider and Institutional Ownership
99.6% of La-Z-Boy shares are owned by institutional investors. 2.7% of La-Z-Boy shares are owned by company insiders. Comparatively, 39.3% of Maxx Sports TV shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Analyst Recommendations
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| La-Z-Boy | 0 | 1 | 1 | 0 | 2.50 |
| Maxx Sports TV | 0 | 0 | 0 | 0 | 0.00 |
La-Z-Boy presently has a consensus target price of $44.50, suggesting a potential upside of 16.05%. Given La-Z-Boy’s stronger consensus rating and higher possible upside, analysts clearly believe La-Z-Boy is more favorable than Maxx Sports TV.
Earnings and Valuation
This table compares La-Z-Boy and Maxx Sports TV”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| La-Z-Boy | $2.11 billion | 0.75 | $99.56 million | $2.36 | 16.25 |
| Maxx Sports TV | N/A | N/A | N/A | N/A | N/A |
La-Z-Boy has higher revenue and earnings than Maxx Sports TV.
Volatility and Risk
La-Z-Boy has a beta of 1.26, indicating that its share price is 26% more volatile than the S&P 500. Comparatively, Maxx Sports TV has a beta of 2.48, indicating that its share price is 148% more volatile than the S&P 500.
Summary
La-Z-Boy beats Maxx Sports TV on 8 of the 10 factors compared between the two stocks.
About La-Z-Boy
La-Z-Boy Incorporated manufactures, markets, imports, exports, distributes, and retails upholstery furniture products, accessories, and casegoods furniture products in the United States, Canada, and internationally. It operates through Wholesale, Retail, Corporate and Other segments. The Wholesale segment manufactures, and imports upholstered furniture, such as recliners and motion furniture, sofas, loveseats, chairs, sectionals, modulars, ottomans, and sleeper sofas; and imports, distributes, and retails casegoods (wood) furniture, including occasional pieces, bedroom sets, dining room sets, entertainment centers, and occasional pieces. This segment sells its products directly to La-Z-Boy Furniture Galleries stores, operators of La-Z-Boy Comfort Studio locations, England Custom Comfort Center locations, dealers, and other independent retailers. The Retail segment sells upholstered furniture, casegoods, and other accessories to the end consumer through its retail network. The company also produces reclining chairs; and manufactures and distributes residential furniture. Its Corporate and Other segment sells the products through its website. The company was formerly known as La-Z-Boy Chair Company and changed its name to La-Z-Boy Incorporated in 1996. La-Z-Boy Incorporated was founded in 1927 and is headquartered in Monroe, Michigan.
About Maxx Sports TV
Maxx Sports TV Inc. manufactures and sells workstations, tables, sit-to-stand products, and storage products in the United States. It also provides accessories, such as echo add-on panels, laminate privacy screens, and desktop power products. The company was founded in 1987 and is based in Tempe, Arizona.
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