Smoore International (OTCMKTS:SMORF) & Philip Morris International (NYSE:PM) Critical Review

Philip Morris International (NYSE:PM) and Smoore International (OTCMKTS:SMORF) are both consumer staples companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, profitability, risk, institutional ownership, valuation, dividends and earnings.

Institutional and Insider Ownership

78.6% of Philip Morris International shares are held by institutional investors. 0.1% of Philip Morris International shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Analyst Recommendations

This is a summary of recent recommendations for Philip Morris International and Smoore International, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Philip Morris International	0	1	12	0	2.92
Smoore International	0	0	0	0	0.00

Philip Morris International presently has a consensus price target of $186.2727, indicating a potential upside of 11.96%. Given Philip Morris International’s stronger consensus rating and higher probable upside, equities research analysts plainly believe Philip Morris International is more favorable than Smoore International.

Profitability

This table compares Philip Morris International and Smoore International’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Philip Morris International	9.03%	-120.86%	16.83%
Smoore International	N/A	N/A	N/A

Earnings and Valuation

This table compares Philip Morris International and Smoore International”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Philip Morris International	$89.44 billion	2.90	$7.06 billion	$5.26	31.63
Smoore International	N/A	N/A	N/A	N/A	N/A

Philip Morris International has higher revenue and earnings than Smoore International.

Summary

Philip Morris International beats Smoore International on 8 of the 9 factors compared between the two stocks.

About Philip Morris International

Philip Morris International Inc. operates as a tobacco company working to delivers a smoke-free future and evolving portfolio for the long-term to include products outside of the tobacco and nicotine sector. The company's product portfolio primarily consists of cigarettes and smoke-free products, including heat-not-burn, vapor, and oral nicotine products primarily under the IQOS and ZYN brands; and consumer accessories, such as lighters and matches. It also offers wellness and healthcare products. Philip Morris International Inc. was incorporated in 1987 and is headquartered in Stamford, Connecticut.

About Smoore International

Smoore International Holdings Limited, an investment holding company, engages in the provision of vaping technology solutions. The company researches, designs, and manufactures vaping devices and components, as well as advanced personal vaporizers and atomization products for tobacco companies, independent vaping, and other corporate clients. It also offers vaping solutions under the FEELM brand; vaping products under the VAPORESSO brand; and HTP atomization solutions under the METEX brand. The company operates in Hong Kong, the People's Republic of China, the United States, the United Kingdom, France, Japan, Croatia, The United Arab Emirates, and internationally. Smoore International Holdings Limited was founded in 2009 and is headquartered in Shenzhen, China.