Comparing Yelp (NYSE:YELP) & WiMi Hologram Cloud (NASDAQ:WIMI)

Yelp (NYSE:YELP) and WiMi Hologram Cloud (NASDAQ:WIMI) are both small-cap computer and technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, dividends, profitability, institutional ownership, risk, analyst recommendations and valuation.

Valuation & Earnings

This table compares Yelp and WiMi Hologram Cloud”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Yelp	$1.41 billion	1.38	$132.85 million	$2.21	14.03
WiMi Hologram Cloud	$541.92 million	0.07	$9.97 million	N/A	N/A

Yelp has higher revenue and earnings than WiMi Hologram Cloud.

Analyst Recommendations

This is a summary of recent ratings and target prices for Yelp and WiMi Hologram Cloud, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Yelp	2	4	0	0	1.67
WiMi Hologram Cloud	0	0	0	0	0.00

Yelp presently has a consensus target price of $34.00, suggesting a potential upside of 9.66%. Given Yelp’s stronger consensus rating and higher probable upside, analysts plainly believe Yelp is more favorable than WiMi Hologram Cloud.

Institutional & Insider Ownership

90.1% of Yelp shares are held by institutional investors. Comparatively, 1.0% of WiMi Hologram Cloud shares are held by institutional investors. 7.4% of Yelp shares are held by company insiders. Comparatively, 35.6% of WiMi Hologram Cloud shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Profitability

This table compares Yelp and WiMi Hologram Cloud’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Yelp	10.28%	20.17%	15.18%
WiMi Hologram Cloud	N/A	N/A	N/A

Volatility & Risk

Yelp has a beta of 0.97, meaning that its share price is 3% less volatile than the S&P 500. Comparatively, WiMi Hologram Cloud has a beta of 0.38, meaning that its share price is 62% less volatile than the S&P 500.

Summary

Yelp beats WiMi Hologram Cloud on 10 of the 11 factors compared between the two stocks.

About Yelp

Yelp Inc. operates a platform that connects consumers with local businesses in the United States and internationally. The company's platform covers various categories, including restaurants, shopping, beauty and fitness, health, and other categories, as well as home, local, auto, professional, pets, events, real estate, and financial services. It provides free and paid advertising products to businesses, which include cost-per-click advertising and multi-location Ad products, as well as enables businesses to deliver targeted advertising to large and high-intent audience; and business listing page products. The company also offers other services comprising Yelp Guest Manager, a subscription-based suite of front-of-house management tools for restaurants, nightlife and certain other venues, which include online reservations, a waitlist management solution that allows consumers to check wait times and join waitlists remotely, as well as through hostless kiosks, and seating and server rotation management tools; Yelp Knowledge program that offers business owners local analytics and insights through access to its historical data and other proprietary content; and Yelp Fusion, which offers free access to various basic information through publicly available APIs, and paid access to content and data for consumer-facing enterprise use. In addition, it provides content licensing, as well as allows third-party data providers to update and manage business listing information on behalf of businesses. Further, the company offers its products directly through its sales force; indirectly through partners; and online through its website and business app, as well as non-advertising partner arrangements. It has partnership with Grubhub for providing consumers with a service to place food orders for pickup and delivery. The company was incorporated in 2004 and is based in San Francisco, California.

About WiMi Hologram Cloud

WiMi Hologram Cloud Inc. provides augmented reality (AR) based holographic services and products in China. It operates in three segments: AR Advertising Services, AR Entertainment, and Semiconductor Related Products and Services. The company primarily offers holographic AR advertising services and holographic AR entertainment products. Its holographic AR advertising software enables users to insert into video footages real or animated three-dimensional objects; and online holographic AR advertising solution embeds holographic AR ads into films and shows. The company's holographic AR entertainment products consist primarily of payment middleware software, game distribution platform, and holographic mixed reality software. In addition, it engages in the provision of central processing algorithm services, and provides computer chip products to enterprise customers, as well as sells comprehensive solutions for central processing algorithms and related services with software and hardware integration. Further, the company's holographic AR technologies are used in software engineering, content production, cloud, big data, and artificial intelligence. Additionally, it provides hardware performance optimization and software algorithm optimization services to online game developers and game distributors. The company serves a range of industries, including manufacturing, real estate, entertainment, technology, media and telecommunications, travel, education, and retail. WiMi Hologram Cloud Inc. was founded in 2015 and is headquartered in Beijing, the People's Republic of China.