American Outdoor Brands (NASDAQ:AOUT – Get Free Report) and Pool (NASDAQ:POOL – Get Free Report) are both consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, dividends, profitability, analyst recommendations, valuation, institutional ownership and earnings.
Analyst Ratings
This is a breakdown of current recommendations and price targets for American Outdoor Brands and Pool, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| American Outdoor Brands | 0 | 0 | 2 | 0 | 3.00 |
| Pool | 0 | 5 | 2 | 0 | 2.29 |
American Outdoor Brands presently has a consensus target price of $15.00, indicating a potential upside of 57.07%. Pool has a consensus target price of $342.1429, indicating a potential upside of 5.35%. Given American Outdoor Brands’ stronger consensus rating and higher possible upside, equities research analysts plainly believe American Outdoor Brands is more favorable than Pool.
Risk and Volatility
Profitability
This table compares American Outdoor Brands and Pool’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| American Outdoor Brands | -0.03% | 4.13% | 2.96% |
| Pool | 7.79% | 30.99% | 11.51% |
Valuation and Earnings
This table compares American Outdoor Brands and Pool”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| American Outdoor Brands | $222.32 million | 0.55 | -$80,000.00 | ($0.01) | -955.00 |
| Pool | $5.31 billion | 2.28 | $434.33 million | $10.84 | 29.96 |
Pool has higher revenue and earnings than American Outdoor Brands. American Outdoor Brands is trading at a lower price-to-earnings ratio than Pool, indicating that it is currently the more affordable of the two stocks.
Insider & Institutional Ownership
49.9% of American Outdoor Brands shares are held by institutional investors. Comparatively, 99.0% of Pool shares are held by institutional investors. 4.3% of American Outdoor Brands shares are held by company insiders. Comparatively, 3.0% of Pool shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Summary
Pool beats American Outdoor Brands on 10 of the 13 factors compared between the two stocks.
About American Outdoor Brands
American Outdoor Brands, Inc. provides outdoor products and accessories for rugged outdoor enthusiasts in the United States and internationally. It offers hunting, fishing, camping, shooting, and personal security and defense products. The company also provides shooting sports accessories products include rests, vaults, and other related accessories; outdoor lifestyle products, such as premium sportsmen knives and tools for fishing and hunting; land management tools for hunting preparedness; harvesting products for post-hunt or post-fishing activities; outdoor cooking products; and camping, survival, and emergency preparedness products. In addition, it offers electro-optical devices, including hunting optics, firearm aiming devices, flashlights, and laser grips; and reloading, gunsmithing, and firearm cleaning supplies. The company sells its products through e-commerce and traditional distribution channels under the Adventurer, Harvester, Marksman, and Defender brand lanes. American Outdoor Brands, Inc. was incorporated in 2020 and is headquartered in Columbia, Missouri.
About Pool
Pool Corporation distributes swimming pool supplies, equipment, and related leisure products in the United States and internationally. The company offers maintenance products, including chemicals, supplies, and pool accessories; repair and replacement parts for pool equipment, such as cleaners, filters, heaters, pumps, and lights; and building materials, such as concrete, plumbing and electrical components, functional and decorative pool surfaces, decking materials, tiles, hardscapes, and natural stones for pool installations and remodeling. It also provides pool equipment and components for new pool construction and the remodeling of existing pools; irrigation and related products, such as irrigation system components, and professional turf care equipment and supplies; commercial products, including heaters, safety equipment, commercial decking equipment, and commercial pumps and filters. In addition, the company offers fiberglass pools, and hot tubs and packaged pool kits comprising walls, liners, braces, and coping for in-ground and above-ground pools; and other pool construction and recreational products comprising discretionary recreational and related outdoor living products, such as grills and components for outdoor kitchens. It serves swimming pool remodelers and builders; specialty retailers that sell swimming pool supplies; swimming pool repair and service businesses; irrigation construction and landscape maintenance contractors; and commercial pool operators and pool contractors. Pool Corporation was incorporated in 1993 and is headquartered in Covington, Louisiana.
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