Investment Analysts’ Recent Ratings Updates for Amazon.com (AMZN)

A number of firms have modified their ratings and price targets on shares of Amazon.com (NASDAQ: AMZN) recently:

• 8/14/2025 – Amazon.com had its “overweight” rating reaffirmed by analysts at Morgan Stanley. They now have a $300.00 price target on the stock.
• 8/13/2025 – Amazon.com had its “overweight” rating reaffirmed by analysts at Citigroup Inc..
• 8/13/2025 – Amazon.com had its “outperform” rating reaffirmed by analysts at Evercore ISI. They now have a $280.00 price target on the stock.
• 8/13/2025 – Amazon.com had its “outperform” rating reaffirmed by analysts at Telsey Advisory Group. They now have a $265.00 price target on the stock.
• 8/2/2025 – Amazon.com was upgraded by analysts at Wall Street Zen from a “hold” rating to a “buy” rating.
• 8/1/2025 – Amazon.com had its “buy” rating reaffirmed by analysts at The Goldman Sachs Group, Inc..
• 8/1/2025 – Amazon.com had its “buy” rating reaffirmed by analysts at Cowen Inc.
• 8/1/2025 – Amazon.com had its price target raised by analysts at Susquehanna from $225.00 to $260.00. They now have a “positive” rating on the stock.
• 8/1/2025 – Amazon.com had its price target raised by analysts at JPMorgan Chase & Co. from $255.00 to $265.00. They now have an “overweight” rating on the stock.
• 8/1/2025 – Amazon.com had its price target raised by analysts at Cantor Fitzgerald from $260.00 to $280.00. They now have an “overweight” rating on the stock.
• 8/1/2025 – Amazon.com had its price target raised by analysts at Barclays PLC from $240.00 to $275.00. They now have an “overweight” rating on the stock.
• 8/1/2025 – Amazon.com had its price target raised by analysts at Piper Sandler from $250.00 to $255.00. They now have an “overweight” rating on the stock.
• 8/1/2025 – Amazon.com had its price target raised by analysts at BMO Capital Markets from $270.00 to $280.00. They now have an “outperform” rating on the stock.
• 8/1/2025 – Amazon.com had its price target lowered by analysts at Oppenheimer Holdings, Inc. from $250.00 to $245.00. They now have an “outperform” rating on the stock.
• 8/1/2025 – Amazon.com had its price target raised by analysts at Royal Bank Of Canada from $230.00 to $240.00. They now have an “outperform” rating on the stock.
• 8/1/2025 – Amazon.com had its price target raised by analysts at Telsey Advisory Group from $235.00 to $265.00. They now have an “outperform” rating on the stock.
• 8/1/2025 – Amazon.com had its “market outperform” rating reaffirmed by analysts at JMP Securities. They now have a $285.00 price target on the stock.
• 8/1/2025 – Amazon.com had its price target raised by analysts at DA Davidson from $230.00 to $265.00. They now have a “buy” rating on the stock.
• 8/1/2025 – Amazon.com had its price target raised by analysts at Citigroup Inc. from $265.00 to $270.00. They now have a “buy” rating on the stock.
• 8/1/2025 – Amazon.com had its price target raised by analysts at Pivotal Research from $260.00 to $285.00. They now have a “buy” rating on the stock.
• 8/1/2025 – Amazon.com had its “buy” rating reaffirmed by analysts at Canaccord Genuity Group Inc.. They now have a $280.00 price target on the stock.
• 8/1/2025 – Amazon.com had its “buy” rating reaffirmed by analysts at Needham & Company LLC. They now have a $265.00 price target on the stock.
• 8/1/2025 – Amazon.com had its price target raised by analysts at Bank of America Corporation from $265.00 to $272.00. They now have a “buy” rating on the stock.
• 8/1/2025 – Amazon.com had its “buy” rating reaffirmed by analysts at Westpark Capital. They now have a $280.00 price target on the stock.
• 8/1/2025 – Amazon.com had its price target raised by analysts at Rosenblatt Securities from $288.00 to $297.00. They now have a “buy” rating on the stock.
• 8/1/2025 – Amazon.com had its price target raised by analysts at Monness Crespi & Hardt from $265.00 to $275.00. They now have a “buy” rating on the stock.
• 7/30/2025 – Amazon.com had its price target raised by analysts at Wedbush from $235.00 to $250.00. They now have an “outperform” rating on the stock.
• 7/29/2025 – Amazon.com had its price target raised by analysts at Wells Fargo & Company from $238.00 to $245.00. They now have an “equal weight” rating on the stock.
• 7/29/2025 – Amazon.com had its price target raised by analysts at Stifel Nicolaus from $245.00 to $262.00. They now have a “buy” rating on the stock.
• 7/28/2025 – Amazon.com had its “buy” rating reaffirmed by analysts at UBS Group AG. They now have a $271.00 price target on the stock, up previously from $249.00.
• 7/28/2025 – Amazon.com had its “overweight” rating reaffirmed by analysts at Morgan Stanley.
• 7/23/2025 – Amazon.com had its price target raised by analysts at Bank of America Corporation from $248.00 to $265.00. They now have a “buy” rating on the stock.
• 7/22/2025 – Amazon.com had its price target raised by analysts at Scotiabank from $250.00 to $275.00. They now have a “sector outperform” rating on the stock.
• 7/22/2025 – Amazon.com had its price target raised by analysts at BMO Capital Markets from $233.00 to $270.00. They now have an “outperform” rating on the stock.
• 7/22/2025 – Amazon.com had its price target raised by analysts at Citigroup Inc. from $225.00 to $265.00. They now have a “buy” rating on the stock.
• 7/22/2025 – Amazon.com had its price target raised by analysts at Needham & Company LLC from $220.00 to $265.00. They now have a “buy” rating on the stock.
• 7/22/2025 – Amazon.com had its price target raised by analysts at Deutsche Bank Aktiengesellschaft from $230.00 to $266.00.
• 7/22/2025 – Amazon.com had its price target raised by analysts at HSBC Holdings plc from $240.00 to $256.00.
• 7/21/2025 – Amazon.com had its price target raised by analysts at Robert W. Baird from $220.00 to $244.00. They now have an “outperform” rating on the stock.
• 7/16/2025 – Amazon.com had its price target raised by analysts at Cantor Fitzgerald from $240.00 to $260.00. They now have an “overweight” rating on the stock.
• 7/16/2025 – Amazon.com had its price target raised by analysts at Jefferies Financial Group Inc. from $255.00 to $265.00.
• 7/11/2025 – Amazon.com was given a new $250.00 price target on by analysts at Piper Sandler. They now have an “overweight” rating on the stock.
• 7/11/2025 – Amazon.com had its price target raised by analysts at JPMorgan Chase & Co. from $240.00 to $255.00. They now have an “overweight” rating on the stock.
• 7/10/2025 – Amazon.com had its “market outperform” rating reaffirmed by analysts at Citigroup Inc..
• 7/10/2025 – Amazon.com is now covered by analysts at Citizens Jmp. They set a “strong-buy” rating on the stock.
• 7/10/2025 – Amazon.com had its price target raised by analysts at Morgan Stanley from $250.00 to $300.00. They now have an “overweight” rating on the stock.
• 7/10/2025 – Amazon.com had its “outperform” rating reaffirmed by analysts at Telsey Advisory Group. They now have a $235.00 price target on the stock.
• 7/10/2025 – Amazon.com had its price target raised by analysts at JMP Securities from $250.00 to $285.00. They now have a “market outperform” rating on the stock.
• 7/8/2025 – Amazon.com was given a new $250.00 price target on by analysts at Roth Capital. They now have a “buy” rating on the stock.
• 7/8/2025 – Amazon.com had its price target raised by analysts at Wells Fargo & Company from $201.00 to $238.00. They now have an “equal weight” rating on the stock.
• 7/2/2025 – Amazon.com had its price target raised by analysts at Truist Financial Corporation from $226.00 to $250.00. They now have a “buy” rating on the stock.
• 7/1/2025 – Amazon.com was given a new $235.00 price target on by analysts at Sanford C. Bernstein. They now have an “outperform” rating on the stock.
• 6/27/2025 – Amazon.com was upgraded by analysts at BNP Paribas from a “hold” rating to a “strong-buy” rating.
• 6/27/2025 – Amazon.com was upgraded by analysts at BNP Paribas Exane from a “neutral” rating to an “outperform” rating. They now have a $254.00 price target on the stock.
• 6/24/2025 – Amazon.com had its price target raised by analysts at Moffett Nathanson from $250.00 to $253.00. They now have a “buy” rating on the stock.

Insider Buying and Selling

In other news, CEO Douglas J. Herrington sold 4,784 shares of Amazon.com stock in a transaction that occurred on Friday, August 15th. The shares were sold at an average price of $232.32, for a total transaction of $1,111,418.88. Following the completion of the sale, the chief executive officer directly owned 510,255 shares in the company, valued at approximately $118,542,441.60. This trade represents a 0.93% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, insider Jeffrey P. Bezos sold 2,643,142 shares of Amazon.com stock in a transaction that occurred on Thursday, July 24th. The shares were sold at an average price of $230.43, for a total transaction of $609,059,211.06. Following the sale, the insider owned 883,779,901 shares of the company’s stock, valued at approximately $203,649,402,587.43. The trade was a 0.30% decrease in their ownership of the stock. The disclosure for this sale can be found here. Insiders sold a total of 25,025,854 shares of company stock worth $5,659,723,195 in the last ninety days. 10.80% of the stock is owned by corporate insiders.

Amazon.com, Inc engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Echo, Ring, Blink, and eero; and develops and produces media content.