Critical Review: Nu Skin Enterprises (NYSE:NUS) & Pitanium (NASDAQ:PTNM)

Nu Skin Enterprises (NYSE:NUS) and Pitanium (NASDAQ:PTNM) are both small-cap consumer staples companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, earnings, valuation, institutional ownership, analyst recommendations, dividends and risk.

Valuation & Earnings

This table compares Nu Skin Enterprises and Pitanium”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Nu Skin Enterprises	$1.73 billion	0.33	-$146.59 million	$2.01	5.82
Pitanium	N/A	N/A	N/A	N/A	N/A

Pitanium has lower revenue, but higher earnings than Nu Skin Enterprises.

Profitability

This table compares Nu Skin Enterprises and Pitanium’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Nu Skin Enterprises	6.20%	8.23%	4.05%
Pitanium	N/A	N/A	N/A

Institutional & Insider Ownership

82.8% of Nu Skin Enterprises shares are owned by institutional investors. 2.0% of Nu Skin Enterprises shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent ratings for Nu Skin Enterprises and Pitanium, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Nu Skin Enterprises	0	3	0	0	2.00
Pitanium	0	0	0	0	0.00

Nu Skin Enterprises presently has a consensus price target of $6.8750, suggesting a potential downside of 41.26%. Given Nu Skin Enterprises’ stronger consensus rating and higher probable upside, equities analysts plainly believe Nu Skin Enterprises is more favorable than Pitanium.

Summary

Nu Skin Enterprises beats Pitanium on 8 of the 8 factors compared between the two stocks.

About Nu Skin Enterprises

Nu Skin Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of various beauty and wellness products worldwide. It offers skin care devices, cosmetics, and other personal care products, including ageLOC LumiSpa and ageLOC LumiSpa iO; and nutricentials skin care products. The company also provides wellness products, such as LifePak nutritional supplements, ageLOC TR90 weight management system, and Beauty Focus Collagen+. In addition, it is involved in the research and product development of skin care products and nutritional supplements. The company sells its products under the Nu Skin, Pharmanex, and ageLOC brands through retail stores, website, digital platforms, and independent direct sellers and marketers, as well as a service center. Nu Skin Enterprises, Inc. was founded in 1984 and is headquartered in Provo, Utah.

About Pitanium

Our Operating Subsidiary is a retailer in Hong Kong focusing on the sale of its proprietary brand products, namely PITANIUM and BIG PI online. It also generates revenue from the offline sale at six retail stores situated in Hong Kong’s premier shopping destinations. This positioning not only enhances the brand’s visibility but also aligns it with the discerning tastes of its target demographic. The brand “PITANIUM” was launched in 2019 and began by offering high-end skincare and haircare solutions to spas in Hong Kong. These brand products were later offered for sale to retail customers in our online shop, which allows customers to enjoy the use of professional skincare and personal care products in the comfort of their homes, thereby promoting their health and well-being. The brand “BIG PI” was launched in 2023 and offers whole sets of products to its retail customers using different product formulas. Our Operating Subsidiary emphasizes product design and development with an in-house product development team working closely with its original equipment manufacturing (“OEM”) and original design manufacturing (“ODM”) suppliers. It takes a proactive approach in expanding its product portfolio with a view to staying ahead of market trends and showcasing its ability to cater to the evolving needs of its customers. Our Operating Subsidiary hosts and manages an online shop “www.pitanium.com” to display its best-selling products and latest marketing and promotional initiatives on its home page. Our Operating Subsidiary regularly updates its online shop to keep customers updated about its product offerings. Meanwhile, our Operating Subsidiary is operating six retail stores in Hong Kong. Our principal executive office is located Kowloon, Hong Kong.