Reviewing Bilibili (NASDAQ:BILI) and E.W. Scripps (NASDAQ:SSP)

Bilibili (NASDAQ:BILI) and E.W. Scripps (NASDAQ:SSP) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, earnings, analyst recommendations, valuation, profitability, dividends and institutional ownership.

Institutional and Insider Ownership

16.1% of Bilibili shares are held by institutional investors. Comparatively, 67.8% of E.W. Scripps shares are held by institutional investors. 22.2% of Bilibili shares are held by company insiders. Comparatively, 3.6% of E.W. Scripps shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Profitability

This table compares Bilibili and E.W. Scripps’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Bilibili	-2.15%	-2.59%	-1.12%
E.W. Scripps	4.25%	17.68%	2.98%

Analyst Ratings

This is a summary of current ratings for Bilibili and E.W. Scripps, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bilibili	0	3	9	2	2.93
E.W. Scripps	0	1	1	0	2.50

Bilibili currently has a consensus price target of $23.81, suggesting a potential upside of 0.21%. E.W. Scripps has a consensus price target of $5.50, suggesting a potential upside of 75.16%. Given E.W. Scripps’ higher possible upside, analysts clearly believe E.W. Scripps is more favorable than Bilibili.

Risk & Volatility

Bilibili has a beta of 0.94, suggesting that its stock price is 6% less volatile than the S&P 500. Comparatively, E.W. Scripps has a beta of 1.01, suggesting that its stock price is 1% more volatile than the S&P 500.

Earnings and Valuation

This table compares Bilibili and E.W. Scripps”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bilibili	$3.68 billion	2.70	-$184.51 million	($0.20)	-118.80
E.W. Scripps	$2.51 billion	0.11	$87.60 million	$0.48	6.54

E.W. Scripps has lower revenue, but higher earnings than Bilibili. Bilibili is trading at a lower price-to-earnings ratio than E.W. Scripps, indicating that it is currently the more affordable of the two stocks.

Summary

E.W. Scripps beats Bilibili on 9 of the 15 factors compared between the two stocks.

About Bilibili

Bilibili Inc. provides online entertainment services for the young generations in the People's Republic of China. It offers a range of digital content, including professional user generated videos, mobile games, and value-added services, such as live broadcasting, occupationally generated videos, audio drama on Maoer, and comics on Bilibili Comic. The company also provides advertising services; and IP derivatives and other services. In addition, it engages in the business and technology development activities; e-commerce business; and video, comics, and game distribution activities. Bilibili Inc. was founded in 2009 and is headquartered in Shanghai, the People's Republic of China.

About E.W. Scripps

The E.W. Scripps Company, together with its subsidiaries, operates as a media enterprise through a portfolio of local television stations, national news, and entertainment networks in the United States. It operates through Local Media, Scripps Networks, and Other segments. The Local Media segment operates broadcast television stations, which produce news, information, sports, and entertainment content, as well as its related digital operations; runs network, syndicated, and original programming, and local sporting events; and provides core and political advertising services. The Scripps Networks segment offers national television networks through free over-the-air broadcast, cable/satellite, connected TV, and digital distribution. This segment also provides Scripp News, a national news network, which provides politics, entertainment, science, and technology news; Court TV, which showcases live trials; entertainment brands, such as Bounce, Defy TV, Grit, ION Mystery, and Laff; and ION, a national network of broadcast stations and broadcast television spectrum, which distributes programming through Federal Communications Commission-licensed television stations, as well as affiliated TV stations through over-the-air broadcast and pay TV platforms. In addition, it provides content and services through digital platforms, including the Internet, smartphones, and tablets; Nuvyyo, which offers consumers DVR product solutions to watch and record free over-the-air HDTV on connected devices; and Scripps National Spelling Bee, which shows educational programs. The company serves audiences and businesses through cable and satellite service providers. The E.W. Scripps Company was founded in 1878 and is headquartered in Cincinnati, Ohio.