Critical Contrast: Giftify (GIFT) & Its Competitors

Giftify (NASDAQ:GIFT) is one of 52 public companies in the “LEISURE&REC SVS” industry, but how does it weigh in compared to its competitors? We will compare Giftify to related companies based on the strength of its dividends, earnings, valuation, profitability, risk, analyst recommendations and institutional ownership.

Valuation and Earnings

This table compares Giftify and its competitors gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Giftify	$90.57 million	-$18.83 million	-2.18
Giftify Competitors	$4.15 billion	$329.02 million	-1.35

Giftify’s competitors have higher revenue and earnings than Giftify. Giftify is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Analyst Recommendations

This is a summary of current ratings and target prices for Giftify and its competitors, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Giftify	0	0	1	0	3.00
Giftify Competitors	552	1611	3070	54	2.50

Giftify presently has a consensus target price of $4.00, suggesting a potential upside of 266.97%. As a group, “LEISURE&REC SVS” companies have a potential upside of 14.03%. Given Giftify’s stronger consensus rating and higher possible upside, equities analysts clearly believe Giftify is more favorable than its competitors.

Institutional and Insider Ownership

57.2% of shares of all “LEISURE&REC SVS” companies are owned by institutional investors. 20.5% of Giftify shares are owned by insiders. Comparatively, 23.0% of shares of all “LEISURE&REC SVS” companies are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Risk & Volatility

Giftify has a beta of -1.54, suggesting that its share price is 254% less volatile than the S&P 500. Comparatively, Giftify’s competitors have a beta of 0.69, suggesting that their average share price is 31% less volatile than the S&P 500.

Profitability

This table compares Giftify and its competitors’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Giftify	-15.13%	-63.88%	-39.60%
Giftify Competitors	-92.84%	-50.91%	-4.18%

Summary

Giftify competitors beat Giftify on 9 of the 13 factors compared.

Giftify Company Profile

RDE, Inc. owns and operates a restaurant deal space in the United States. The company operates Restaurant.com that connects digital consumers, businesses, and communities with dining and merchant deal options at approximately 182,500 restaurants and retailers to approximately 7.8 million customers. It sells discount certificates for restaurants, as well as complementary entertainment and travel offerings, and consumer products on behalf of third-party merchants. The company is based in Schaumburg, Illinois.