Critical Survey: comScore (NASDAQ:SCOR) and Mitie Group (OTCMKTS:MITFY)

comScore (NASDAQ:SCOR) and Mitie Group (OTCMKTS:MITFY) are both business services companies, but which is the better stock? We will compare the two businesses based on the strength of their valuation, dividends, risk, profitability, analyst recommendations, earnings and institutional ownership.

Profitability

This table compares comScore and Mitie Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
comScore	-19.80%	-1,124.27%	-14.92%
Mitie Group	N/A	N/A	N/A

Earnings & Valuation

This table compares comScore and Mitie Group”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
comScore	$356.05 million	0.09	-$60.25 million	($17.45)	-0.37
Mitie Group	$6.48 billion	0.40	$129.38 million	N/A	N/A

Mitie Group has higher revenue and earnings than comScore.

Institutional & Insider Ownership

42.2% of comScore shares are owned by institutional investors. Comparatively, 0.2% of Mitie Group shares are owned by institutional investors. 11.1% of comScore shares are owned by insiders. Comparatively, 0.8% of Mitie Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Risk and Volatility

comScore has a beta of 1.11, indicating that its stock price is 11% more volatile than the S&P 500. Comparatively, Mitie Group has a beta of 0.98, indicating that its stock price is 2% less volatile than the S&P 500.

Analyst Recommendations

This is a summary of recent recommendations for comScore and Mitie Group, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
comScore	0	1	0	0	2.00
Mitie Group	0	1	0	1	3.00

comScore presently has a consensus target price of $8.00, suggesting a potential upside of 24.03%. Given comScore’s higher probable upside, equities analysts clearly believe comScore is more favorable than Mitie Group.

Summary

Mitie Group beats comScore on 8 of the 12 factors compared between the two stocks.

About comScore

comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation. The company's cross platform solutions products and services comprises Comscore TVNational that helps customers understand the performance of network advertising campaigns; Comscore TVLocal allows customers to understand consumer viewing patterns and characteristics; OnDemand Essentials that provides transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite. In addition, it offers custom solutions for planning, optimization, and evaluation of advertising campaigns and brand protection. Further, the company provides products that measure movie viewership and box office results by capturing movie ticket sales in real time or near real time. It serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. The company was incorporated in 1999 and is headquartered in Reston, Virginia.

About Mitie Group

Mitie Group plc, together with its subsidiaries, provides facilities management and professional services in the United Kingdom and internationally. The company operates in four segments: Business Services, Technical Services, Central Government & Defense (CG&D), Communities. The company provides decarbonization, electrical grid connections, emission intelligence, energy and carbon, EV fleets, and heat solutions, as well as solar energy; cleaning and hygiene, engineering maintenance, integrated facilities management, landscape, and waste management services; project and workplace services; and Fire & security systems, front of house, intelligence, vetting, and security guarding service. It serves to financial, professional, life science, manufacturing, media, telecom and tech, retail, shopping centres, transport, utilities, central and local government, critical environment, defence, education, healthcare, and justice and immigration sectors. The company was incorporated in 1936 and is headquartered in London, the United Kingdom.