Comparing Baristas Coffee (OTCMKTS:BCCI) and Monster Beverage (NASDAQ:MNST)

Monster Beverage (NASDAQ:MNST) and Baristas Coffee (OTCMKTS:BCCI) are both consumer staples companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, profitability, valuation, risk, earnings, institutional ownership and dividends.

Analyst Ratings

This is a breakdown of recent ratings and price targets for Monster Beverage and Baristas Coffee, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Monster Beverage	2	8	12	0	2.45
Baristas Coffee	0	0	0	0	0.00

Monster Beverage presently has a consensus price target of $65.10, indicating a potential upside of 5.45%. Given Monster Beverage’s stronger consensus rating and higher probable upside, equities analysts plainly believe Monster Beverage is more favorable than Baristas Coffee.

Profitability

This table compares Monster Beverage and Baristas Coffee’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Monster Beverage	20.54%	27.46%	21.35%
Baristas Coffee	N/A	N/A	N/A

Insider & Institutional Ownership

72.4% of Monster Beverage shares are held by institutional investors. 8.3% of Monster Beverage shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Earnings and Valuation

This table compares Monster Beverage and Baristas Coffee”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Monster Beverage	$7.49 billion	8.04	$1.51 billion	$1.61	38.34
Baristas Coffee	$180,000.00	N/A	-$660,000.00	N/A	N/A

Monster Beverage has higher revenue and earnings than Baristas Coffee.

Volatility and Risk

Monster Beverage has a beta of 0.55, indicating that its stock price is 45% less volatile than the S&P 500. Comparatively, Baristas Coffee has a beta of 0.82, indicating that its stock price is 18% less volatile than the S&P 500.

Summary

Monster Beverage beats Baristas Coffee on 10 of the 11 factors compared between the two stocks.

About Monster Beverage

Monster Beverage Corporation, through its subsidiaries, engages in development, marketing, sale, and distribution of energy drink beverages and concentrates in the United States and internationally. The company operates through three segments: Monster Energy Drinks, Strategic Brands, Alcohol Brands, and Other. It offers carbonated non-carbonated energy drinks, ready-to-drink iced teas, lemonades, juice cocktails, single-serve juices and fruit beverages, ready-to-drink dairy and coffee drinks, energy drinks, sports drinks and single-serve still waters, and sodas that are considered natural, sparkling juices, and flavored sparkling beverages. The company sells its products to full service beverage bottlers/distributors, retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience chains, food service customers, value stores, e-commerce retailers, and the military; and concentrates and/or beverage bases to authorized bottling and canning operations. It provides its products under the Monster Energy, Monster Energy Ultra, Monster Rehab, Monster Energy Nitro, Java Monster, Punch Monster, Juice Monster, Muscle Monster, Espresso Monster, Monster Tour Water, Fury, Monster MAXX, Caffe Monster, Monster Hydro, Monster HydroSport Super Fuel, Monster Dragon Tea, Reign Total Body Fuel, and Reign Inferno Thermogenic Fuel, Reign Storm, Bang Energy, NOS, Full Throttle, Burn, Mother, Nalu, Ultra Energy, Play and Power Play (stylized), Relentless, BPM, BU, Gladiator, Samurai, Live+, Predator, and Fury brands. The company was formerly known as Hansen Natural Corporation and changed its name to Monster Beverage Corporation in January 2012. Monster Beverage Corporation was founded in 1985 and is headquartered in Corona, California.

About Baristas Coffee

Barista Coffee Company, Inc., doing business as Baristas, operates as a specialty drive-through beverage retailer in the United States. The company offers hot and cold beverages, including specialty coffees, blended teas, and other custom drinks, as well as smoothies, fresh-baked pastries, and other confections. It also provides beverages, such as hot apple cider, hot chocolate, frozen coffees, and other products. In addition, the company promotes and sells Baristas merchandise, calendars, mugs, T-shirts, and hats. Barista Coffee Company, Inc. also sells its merchandise and other novelties through its baristas.tv Website. The company was formerly known as Innovative Communications, Inc. and changed its name to Barista Coffee Company, Inc. in May 2010. Barista Coffee Company, Inc. was founded in 1996 and is headquartered in Kent, Washington.