Zhihu (NYSE:ZH) & VS MEDIA (NASDAQ:VSME) Head-To-Head Review

Zhihu (NYSE:ZH) and VS MEDIA (NASDAQ:VSME) are both small-cap computer and technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, dividends, institutional ownership, risk, valuation, earnings and analyst recommendations.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Zhihu and VS MEDIA, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Zhihu	0	0	1	0	3.00
VS MEDIA	0	0	0	0	0.00

Zhihu presently has a consensus target price of $4.70, indicating a potential downside of 3.63%. Given Zhihu’s stronger consensus rating and higher probable upside, research analysts plainly believe Zhihu is more favorable than VS MEDIA.

Risk & Volatility

Zhihu has a beta of 0.21, suggesting that its stock price is 79% less volatile than the S&P 500. Comparatively, VS MEDIA has a beta of 0.07, suggesting that its stock price is 93% less volatile than the S&P 500.

Profitability

This table compares Zhihu and VS MEDIA’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Zhihu	-0.52%	-0.41%	-0.30%
VS MEDIA	N/A	N/A	N/A

Earnings & Valuation

This table compares Zhihu and VS MEDIA”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Zhihu	$493.05 million	0.86	-$23.54 million	($0.02)	-243.85
VS MEDIA	$8.25 million	1.69	-$7.29 million	N/A	N/A

VS MEDIA has lower revenue, but higher earnings than Zhihu.

Insider & Institutional Ownership

28.9% of Zhihu shares are held by institutional investors. Comparatively, 9.2% of VS MEDIA shares are held by institutional investors. 13.6% of Zhihu shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Zhihu beats VS MEDIA on 7 of the 12 factors compared between the two stocks.

About Zhihu

Zhihu Inc. operates an online content community in the People’s Republic of China. Its community allows people to seek inspiration, find solutions, make decisions, and have fun. The company offers technology, business support, and consulting services; information transmission, software, and information technology services. It also offers information and marketing services; vocational training; and internet services, as well as holds audio-visual permit. Zhihu Inc. was founded in 2010 and is headquartered in Beijing, the People’s Republic of China.

About VS MEDIA

VS MEDIA Holdings Limited, an investment holding company, operates a network of digital creators who create and upload content to social media platforms, such as Facebook, YouTube, Instagram, and TikTok. The company was founded in 2013 and is based in Kwun Tong, Hong Kong.