Comparing Booking (NASDAQ:BKNG) and Token Cat (NASDAQ:TC)

Booking (NASDAQ:BKNG) and Token Cat (NASDAQ:TC) are both retail/wholesale companies, but which is the better business? We will contrast the two companies based on the strength of their risk, institutional ownership, earnings, dividends, valuation, analyst recommendations and profitability.

Earnings & Valuation

This table compares Booking and Token Cat”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Booking	$23.74 billion	7.64	$5.88 billion	$143.79	38.94
Token Cat	$6.74 million	0.31	-$25.76 million	N/A	N/A

Booking has higher revenue and earnings than Token Cat.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Booking and Token Cat, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Booking	0	10	19	3	2.78
Token Cat	0	0	0	0	0.00

Booking presently has a consensus target price of $5,781.04, suggesting a potential upside of 3.25%. Given Booking’s stronger consensus rating and higher probable upside, research analysts plainly believe Booking is more favorable than Token Cat.

Profitability

This table compares Booking and Token Cat’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Booking	19.23%	-134.19%	24.16%
Token Cat	N/A	N/A	N/A

Institutional and Insider Ownership

92.4% of Booking shares are owned by institutional investors. Comparatively, 8.9% of Token Cat shares are owned by institutional investors. 0.2% of Booking shares are owned by company insiders. Comparatively, 0.5% of Token Cat shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Volatility & Risk

Booking has a beta of 1.39, meaning that its share price is 39% more volatile than the S&P 500. Comparatively, Token Cat has a beta of 0.77, meaning that its share price is 23% less volatile than the S&P 500.

Summary

Booking beats Token Cat on 11 of the 13 factors compared between the two stocks.

About Booking

Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands. Its other brands include KAYAK, Rentalcars.com and OpenTable, Inc. (OpenTable). As of December 31, 2016, Booking.com offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Booking.com Website).

About Token Cat

TuanChe Limited, through its subsidiaries, operates as an omni-channel automotive marketplace in China and internationally. It organizes auto shows and special promotion events; and provides integrated marketing solutions to industry customers, which include automakers, franchised dealerships, secondary dealers, and automotive service providers, as well as enable interactions between participants on both sides of a potential transaction. The company also offers business and technical support, and consulting services; online marketing services through various online platforms, including tuanche.com website, WeChat account, WeChat mini-program, mobile applications, and Cheshangtong, a SaaS product; and referral services for commercial bank to enhance its auto loan business. The company has a strategic partnership with Alibaba Group's Tmall; and Beijing Easyhome Furnishing Chain Group Co., Ltd. TuanChe Limited was founded in 2010 and is headquartered in Beijing, China.