RealReal (NASDAQ:REAL) and Dogness (International) (NASDAQ:DOGZ) Head to Head Analysis

RealReal (NASDAQ:REAL) and Dogness (International) (NASDAQ:DOGZ) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their valuation, dividends, institutional ownership, analyst recommendations, risk, profitability and earnings.

Valuation and Earnings

This table compares RealReal and Dogness (International)”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
RealReal	$600.48 million	1.46	-$134.20 million	($1.06)	-7.20
Dogness (International)	$14.85 million	10.24	-$6.06 million	N/A	N/A

Dogness (International) has lower revenue, but higher earnings than RealReal.

Insider & Institutional Ownership

64.7% of RealReal shares are owned by institutional investors. Comparatively, 5.1% of Dogness (International) shares are owned by institutional investors. 9.0% of RealReal shares are owned by insiders. Comparatively, 31.2% of Dogness (International) shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Profitability

This table compares RealReal and Dogness (International)’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
RealReal	-5.55%	N/A	-8.90%
Dogness (International)	N/A	N/A	N/A

Analyst Ratings

This is a breakdown of current ratings and price targets for RealReal and Dogness (International), as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
RealReal	0	1	3	1	3.00
Dogness (International)	0	0	0	0	0.00

RealReal currently has a consensus target price of $11.13, indicating a potential upside of 45.81%. Given RealReal’s stronger consensus rating and higher possible upside, research analysts plainly believe RealReal is more favorable than Dogness (International).

Volatility and Risk

RealReal has a beta of 2.5, indicating that its share price is 150% more volatile than the S&P 500. Comparatively, Dogness (International) has a beta of 2.59, indicating that its share price is 159% more volatile than the S&P 500.

About RealReal

The RealReal, Inc. operates an online marketplace for resale luxury goods in the United State. The company offers various product categories, including women's fashion, men's fashion, jewelry, and watches. It primarily sells products through online marketplace and retail stores. The company was incorporated in 2011 and is headquartered in San Francisco, California.

About Dogness (International)

Dogness (International) Corporation, through its subsidiaries, designs, manufactures, and sells fashionable products for dogs and cats worldwide. The company provides pet leashes, pet collars, pet harnesses, and retractable leashes, as well as lanyards; gift suspenders, pet belt ribbons, laces, elastic belts, computer jacquard ribbons, and high-grade textile laces; mouth covers and pet charms; climbing hooks; and intelligent pet products, such as app-controlled pet feeders, pet water fountains, and smart pet toys, as well as pet shampoos. It also offers ribbon dyeing service and pet grooming services. It offers its products to wholesalers and retailers. The company was founded in 2003 and is headquartered in Dongguan, the People's Republic of China.