Publicis Groupe (OTCMKTS:PUBGY – Get Free Report) and LQR House (NASDAQ:YHC – Get Free Report) are both business services companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, risk, earnings, dividends, valuation, analyst recommendations and institutional ownership.
Insider & Institutional Ownership
0.1% of Publicis Groupe shares are owned by institutional investors. 1.0% of Publicis Groupe shares are owned by company insiders. Comparatively, 0.6% of LQR House shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Analyst Ratings
This is a summary of recent recommendations and price targets for Publicis Groupe and LQR House, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Publicis Groupe | 0 | 1 | 1 | 1 | 3.00 |
| LQR House | 0 | 0 | 0 | 0 | 0.00 |
Valuation & Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Publicis Groupe | $17.35 billion | 1.39 | $1.80 billion | N/A | N/A |
| LQR House | $2.50 million | 3.36 | -$22.75 million | ($114.74) | -0.01 |
Publicis Groupe has higher revenue and earnings than LQR House.
Volatility & Risk
Publicis Groupe has a beta of 0.96, suggesting that its stock price is 4% less volatile than the S&P 500. Comparatively, LQR House has a beta of 4.54, suggesting that its stock price is 354% more volatile than the S&P 500.
Profitability
This table compares Publicis Groupe and LQR House’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Publicis Groupe | N/A | N/A | N/A |
| LQR House | -949.77% | -259.35% | -178.93% |
Summary
Publicis Groupe beats LQR House on 10 of the 12 factors compared between the two stocks.
About Publicis Groupe
Publicis Groupe S.A. provides marketing, communications, and digital business transformation services in North America, Europe, the Asia Pacific, Latin America, Africa, and the Middle East. The company offers advisory services for brand strategy, and repositioning and their identity under the Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, Marcel, Fallon, and BBH brands; online advertising services under the Razorfish and Moxie brand names; crisis communications, press relations, public affairs, institutional relations, financial communications, and strategy management services; media consulting, planning, and buying services; performance marketing services; and e-commerce services. It also designs and delivers brand content for various channels, such as television, print, radio, cinema, and billboards, as well as digital, including display and social networks under the Prodigious, Harbor, and The Pub brand names. In addition, the company operates Epsilon PeopleCloud, a unified data and technology platform; and Publicis Sapient, a technological, digital, and consulting platform. Further, it provides healthcare communication services under the Digitas Health, Publicis Health Media, and Saatchi & Saatchi Wellness brands for the healthcare and well-being sectors. It serves clients in the automotive, retail, financial services, consumer products, and media sectors. Publicis Groupe S.A. was founded in 1926 and is headquartered in Paris, France.
About LQR House
LQR House, Inc. provides digital marketing and brand development for alcoholic beverage space. It intends to integrate the supply, sales, and marketing facets of the alcoholic beverage space into one easy to use platform and become the one-stop-shop for everything related to alcohol. The company was founded on January 11, 2021 and is headquartered in Miami Beach, FL.
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