bpost (OTCMKTS:BPOSY) vs. BARK (NYSE:BARK) Critical Review

bpost (OTCMKTS:BPOSY) and BARK (NYSE:BARK) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, dividends, earnings, risk, analyst recommendations, profitability and valuation.

Valuation and Earnings

This table compares bpost and BARK”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
bpost	$4.68 billion	0.10	-$221.94 million	($1.53)	-1.54
BARK	$484.18 million	0.31	-$32.88 million	($0.17)	-5.13

BARK has lower revenue, but higher earnings than bpost. BARK is trading at a lower price-to-earnings ratio than bpost, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares bpost and BARK’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
bpost	-6.15%	4.71%	0.77%
BARK	-6.34%	-15.32%	-5.91%

Analyst Ratings

This is a breakdown of current ratings and price targets for bpost and BARK, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
bpost	0	0	0	0	0.00
BARK	0	1	2	0	2.67

BARK has a consensus target price of $2.63, suggesting a potential upside of 201.03%. Given BARK’s stronger consensus rating and higher possible upside, analysts plainly believe BARK is more favorable than bpost.

Insider and Institutional Ownership

28.8% of BARK shares are held by institutional investors. 14.8% of BARK shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Risk & Volatility

bpost has a beta of 0.65, meaning that its stock price is 35% less volatile than the S&P 500. Comparatively, BARK has a beta of 1.88, meaning that its stock price is 88% more volatile than the S&P 500.

Summary

BARK beats bpost on 9 of the 14 factors compared between the two stocks.

About bpost

bpost NV/SA, together with its subsidiaries, provides mail and parcel services to individuals, businesses, and public institutions in Belgium, rest of Europe, the United States, and internationally. It operates through Belgium, E-Logistics Eurasia, and E-Logistics North America segments. The company offers collection, transport, sorting, and distribution of addressed and non-addressed mail, printed documents, newspapers, periodicals, and parcels, as well as banking and financial products, e-commerce logistics, express delivery, and related services. It also provides transactional mails, advertising mails, press, domestic and international parcels, and logistic solutions; e-commerce fulfilment, including warehousing and handling of goods; e-commerce cross-border services, including custom duties services; operational back-office services, including call center, payment and financial, fraud and tax, administrative and document management services; and proximity and convenience services, such as the access to the network and over-the-counter service for different partners and sale of self-produced goods, as well as retail products and goods of partners, including bpost bank products; repair of electronics; and import services. The company was founded in 1830 and is headquartered in Brussels, Belgium.

About BARK

BARK Inc., a dog-centric company, provides products, services, and content for dogs. It operates in two segments, Direct to Consumer and Commerce. The company serves dogs through monthly subscription services. It is also involved in the design of playstyle-specific toys, satisfying treats, personal meal plans with supplements, and dog-first experiences designed to foster health and happiness of dogs everywhere. In addition, the company offers monthly themed box of toys and treats under the BarkBox and Super Chewer names; personalized meal plans under the BARK Food name; health and wellness products under the BARK Bright name; and dog beds, bowls, collars, harnesses, and leashes under the BARK Home brand. Further, the company sells BARK Home products through BarkShop.com. Additionally, it offers custom collections through online marketplaces, and brick and mortar retailers. The company was formerly known as The Original BARK Company and changed its name to BARK, Inc. in November 2021. BARK Inc. was incorporated in 2011 and is headquartered in New York, New York.