Financial Comparison: Columbia Sportswear (NASDAQ:COLM) & J-Long Group (NASDAQ:JL)

Columbia Sportswear (NASDAQ:COLM) and J-Long Group (NASDAQ:JL) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, institutional ownership, valuation, dividends, risk, analyst recommendations and earnings.

Volatility and Risk

Columbia Sportswear has a beta of 0.96, indicating that its share price is 4% less volatile than the S&P 500. Comparatively, J-Long Group has a beta of -0.58, indicating that its share price is 158% less volatile than the S&P 500.

Earnings and Valuation

This table compares Columbia Sportswear and J-Long Group”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Columbia Sportswear	$3.41 billion	0.88	$223.27 million	$3.92	13.93
J-Long Group	$39.08 million	0.44	$2.59 million	N/A	N/A

Columbia Sportswear has higher revenue and earnings than J-Long Group.

Analyst Recommendations

This is a summary of current ratings and recommmendations for Columbia Sportswear and J-Long Group, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Columbia Sportswear	1	5	1	0	2.00
J-Long Group	0	0	0	0	0.00

Columbia Sportswear presently has a consensus target price of $60.80, suggesting a potential upside of 11.33%. Given Columbia Sportswear’s stronger consensus rating and higher possible upside, analysts clearly believe Columbia Sportswear is more favorable than J-Long Group.

Insider and Institutional Ownership

47.8% of Columbia Sportswear shares are owned by institutional investors. 48.3% of Columbia Sportswear shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Profitability

This table compares Columbia Sportswear and J-Long Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Columbia Sportswear	6.59%	12.97%	7.93%
J-Long Group	N/A	N/A	N/A

Summary

Columbia Sportswear beats J-Long Group on 12 of the 12 factors compared between the two stocks.

About Columbia Sportswear

Columbia Sportswear Company, together with its subsidiaries, designs, develops, markets, and distributes outdoor, active, and everyday lifestyle apparel, footwear, accessories, and equipment in the United States, Latin America, the Asia Pacific, Europe, the Middle East, Africa, and Canada. The company provides apparel, accessories, and equipment for hiking, trail running, snow, fishing, hunting, mountaineering, climbing, skiing and snowboarding, trail, and outdoor activities. It offers footwear products that include lightweight hiking boot; trail running shoes; rugged cold weather boots; sandals and shoes for use in water activities; and footwear for lifestyle wear. In addition, it owned network of branded and outlet retail stores; brand-specific e-commerce sites; and concession or franchise-based arrangements with third parties at branded outlet and shop-in-shop retail locations, as well as through independently operated specialty outdoor and sporting goods stores, sporting goods chains, department store chains, internet retailers, and international distributors. The company sells its products under the Columbia, Mountain Hard Wear, SOREL, and prAna brand names. Columbia Sportswear Company was founded in 1938 and is headquartered in Portland, Oregon.

About J-Long Group

J-Long Group Limited distributes reflective and non-reflective garment trims in Asia, Hong Kong, the People's Republic of China, and internationally. The company offers heat transfers, fabrics, woven labels and tapes, sewing badges, piping, zipper pullers, and drawcords. It also sells through online. The company was founded in 1985 and is based in Tsuen Wan, Hong Kong.