Analyzing Brady (NYSE:BRC) and Senstar Technologies (NASDAQ:SNT)

Senstar Technologies (NASDAQ:SNT) and Brady (NYSE:BRC) are both industrials companies, but which is the better investment? We will compare the two companies based on the strength of their analyst recommendations, risk, profitability, dividends, valuation, institutional ownership and earnings.

Risk & Volatility

Senstar Technologies has a beta of 1.87, meaning that its share price is 87% more volatile than the S&P 500. Comparatively, Brady has a beta of 0.83, meaning that its share price is 17% less volatile than the S&P 500.

Earnings & Valuation

This table compares Senstar Technologies and Brady”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Senstar Technologies	$35.75 million	2.77	$2.64 million	$0.22	19.32
Brady	$1.51 billion	2.50	$189.26 million	$3.93	20.42

Brady has higher revenue and earnings than Senstar Technologies. Senstar Technologies is trading at a lower price-to-earnings ratio than Brady, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a breakdown of recent ratings and recommmendations for Senstar Technologies and Brady, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Senstar Technologies	0	0	0	0	0.00
Brady	0	0	0	1	4.00

Institutional & Insider Ownership

20.8% of Senstar Technologies shares are held by institutional investors. Comparatively, 76.3% of Brady shares are held by institutional investors. 24.4% of Senstar Technologies shares are held by company insiders. Comparatively, 15.6% of Brady shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Profitability

This table compares Senstar Technologies and Brady’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Senstar Technologies	13.49%	13.44%	9.93%
Brady	12.50%	19.29%	13.31%

Summary

Brady beats Senstar Technologies on 9 of the 13 factors compared between the two stocks.

About Senstar Technologies

Senstar Technologies Corporation provides physical, video, and access control security products and solutions worldwide. It offers solutions for critical sites, which leverage its portfolio of perimeter intrusion detection systems, and video management software with intelligent video analytics security solutions, as well as access control products and technologies. The company's solutions and products are optimized for perimeter, outdoor, and general security applications. Its portfolio of critical infrastructure protection and site protection technologies includes various smart barriers and fences, fence mounted sensors, virtual gates, buried and concealed detection systems, and sensors for sub-surface intrusion, such as to secure pipelines, as well as video analytics software and video management systems. Senstar Technologies Corporation was incorporated in 1984 and is based in Ottawa, Canada.

About Brady

Brady Corporation manufactures and supplies identification solutions (IDS) and workplace safety (WPS) products to identify and protect premises, products, and people in the United States and internationally. The company offers materials, printing systems, RFID, and bar code scanners for product identification, brand protection labeling, work in process labeling, finished product identification, and industrial track and trace applications; safety signs, floor-marking tapes, pipe markers, labeling systems, spill control products, lockout/tagout device, and software and services for safety compliance auditing, procedure writing, and training; and hand-held printers, wire markers, sleeves, and tags for wire identification. It also provides name tags, badges, lanyards, rigid card printing systems, and access control software for people identification; and wristbands, labels, printing systems, and other products for tracking and improving the safety of patients. In addition, the company offers workplace safety, identification, and compliance products, such as safety and compliance signs, tags, labels, and markings; informational signage and markings; asset tracking labels; facility safety and personal protection equipment; first-aid products; and other compliance products for process, government, education, construction, and utilities industries. Further, it provides stock and custom identification products; and sells related resale products. The company serves industrial and electronic manufacturing, healthcare, chemical, oil, gas, automotive, aerospace, governments, mass transit, electrical contractors, education, leisure and entertainment, telecommunications, and other industries through distributors, direct sales force, and digital channels. Brady Corporation was incorporated in 1914 and is headquartered in Milwaukee, Wisconsin.