Analyzing Planet Fitness (NYSE:PLNT) & Bluegreen Vacations (OTCMKTS:BVHBB)

Bluegreen Vacations (OTCMKTS:BVHBB) and Planet Fitness (NYSE:PLNT) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, profitability, risk, valuation, analyst recommendations, institutional ownership and dividends.

Insider & Institutional Ownership

20.7% of Bluegreen Vacations shares are owned by institutional investors. Comparatively, 95.5% of Planet Fitness shares are owned by institutional investors. 88.2% of Bluegreen Vacations shares are owned by company insiders. Comparatively, 5.9% of Planet Fitness shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Profitability

This table compares Bluegreen Vacations and Planet Fitness’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Bluegreen Vacations	N/A	N/A	N/A
Planet Fitness	15.11%	-110.18%	7.69%

Earnings & Valuation

This table compares Bluegreen Vacations and Planet Fitness”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bluegreen Vacations	$919.43 million	1.33	$64.39 million	N/A	N/A
Planet Fitness	$1.18 billion	7.02	$172.04 million	$2.25	43.76

Planet Fitness has higher revenue and earnings than Bluegreen Vacations.

Analyst Ratings

This is a summary of current recommendations for Bluegreen Vacations and Planet Fitness, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bluegreen Vacations	0	0	0	0	0.00
Planet Fitness	0	3	10	1	2.86

Planet Fitness has a consensus price target of $108.64, suggesting a potential upside of 10.35%. Given Planet Fitness’ stronger consensus rating and higher possible upside, analysts clearly believe Planet Fitness is more favorable than Bluegreen Vacations.

Summary

Planet Fitness beats Bluegreen Vacations on 10 of the 12 factors compared between the two stocks.

About Bluegreen Vacations

Bluegreen Vacations Holding Corporation operates as a vacation ownership company. The company markets and sells vacation ownership interests (VOI); and manages resorts in leisure and urban destinations, including Orlando, Las Vegas, Myrtle Beach, Charleston and New Orleans, and others. It also provides resort management, mortgage, title, reservation, and construction design and development services; and financing to qualified VOI purchasers, as well as management services to the vacation club and homeowners' associations. The company was founded in 1966 and is headquartered in Boca Raton, Florida.

About Planet Fitness

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Stores, and Equipment. The company is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. It engages in the sale of fitness equipment to franchisee-owned stores in the United States, Canada, and Mexico. In addition, the company operates corporate-owned stores in the United States and Canada. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.