Flutter Entertainment (NYSE:FLUT – Get Free Report) and Sharplink Gaming (NASDAQ:SBET – Get Free Report) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, dividends, earnings, risk, institutional ownership, profitability and analyst recommendations.
Insider and Institutional Ownership
13.8% of Sharplink Gaming shares are held by institutional investors. 0.1% of Flutter Entertainment shares are held by insiders. Comparatively, 3.4% of Sharplink Gaming shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Profitability
This table compares Flutter Entertainment and Sharplink Gaming’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Flutter Entertainment | 2.96% | 12.15% | 4.68% |
| Sharplink Gaming | -3,377.39% | -15.93% | -15.81% |
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Flutter Entertainment | $14.05 billion | 3.54 | $43.00 million | $2.03 | 139.26 |
| Sharplink Gaming | $3.66 million | 794.52 | $10.10 million | N/A | N/A |
Flutter Entertainment has higher revenue and earnings than Sharplink Gaming.
Volatility & Risk
Flutter Entertainment has a beta of 2.29, indicating that its share price is 129% more volatile than the S&P 500. Comparatively, Sharplink Gaming has a beta of 10.1, indicating that its share price is 910% more volatile than the S&P 500.
Analyst Ratings
This is a summary of recent ratings and target prices for Flutter Entertainment and Sharplink Gaming, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Flutter Entertainment | 0 | 4 | 20 | 1 | 2.88 |
| Sharplink Gaming | 0 | 0 | 1 | 0 | 3.00 |
Flutter Entertainment presently has a consensus price target of $332.70, indicating a potential upside of 17.69%. Sharplink Gaming has a consensus price target of $48.00, indicating a potential upside of 178.75%. Given Sharplink Gaming’s stronger consensus rating and higher possible upside, analysts clearly believe Sharplink Gaming is more favorable than Flutter Entertainment.
Summary
Flutter Entertainment beats Sharplink Gaming on 7 of the 13 factors compared between the two stocks.
About Flutter Entertainment
Flutter Entertainment plc operates as a sports betting and gaming company in the United Kingdom, Ireland, Australia, the United States, Italy, and internationally. The company operates through four segments: UK & Ireland, Australia, International, and US. It offers sports betting, iGaming, daily fantasy sports, online racing wagering, and TV broadcasting products; sportsbooks and exchange sports betting products, and gaming products; and online sports betting. In addition, it provides online poker, casino, and rummy. Further, it provides sports betting and gaming services through paddypower.com, betfair.com, sportsbet.com.au, tvg.com, us.betfair.com, fanduel.com, adjarabet.com, pokerstars.com, Skybet.com, tombola.com, sisal.com, and maxbet.rs websites under the FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, MaxBet, TVG, Stardust, Junglee Games, and Adjarabet brands, as well as live poker tours and events. The company was formerly known as Paddy Power Betfair plc and changed its name to Flutter Entertainment plc in 2019. Flutter Entertainment plc was incorporated in 1958 and is headquartered in Dublin, Ireland.
About Sharplink Gaming
SharpLink Gaming, Inc. operates as an online technology company that connects sports fans, leagues, and sports websites to sports betting and iGaming content. The company operates through four segments: Affiliate Marketing Services United States, Affiliate Marketing Services International, Sports Gaming Client Services, and SportsHub Games Network. It operates a performance marketing platform, which owns and operates state-specific web domains to attract, acquire, and drive local sports betting and casino traffic directly to the company's sportsbook and casino partners, which are licensed to operate in each respective state; and offers sports betting data to sports media publishers. It also provides iGaming and affiliate marketing network, which focuses on delivering quality traffic and player acquisitions, and retention and conversions to global iGaming operator partners worldwide; and development, hosting, operations, maintenance, and service of free-to-play games and contests. In addition, the company owns and operates various real-money fantasy sports and sports simulation games and mobile apps on its platform; and is licensed or authorized to operate in every state in the United States, where fantasy sports play is legal and in which SportsHub has elected to operate based on the financial viability. SharpLink Gaming, Inc. was founded in 2019 and is headquartered in Minneapolis, Minnesota.
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