Hall of Fame Resort & Entertainment (NASDAQ:HOFV – Get Free Report) and Hilton Worldwide (NYSE:HLT – Get Free Report) are both consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, risk, profitability, valuation and earnings.
Institutional and Insider Ownership
3.6% of Hall of Fame Resort & Entertainment shares are held by institutional investors. Comparatively, 95.9% of Hilton Worldwide shares are held by institutional investors. 59.9% of Hall of Fame Resort & Entertainment shares are held by insiders. Comparatively, 2.6% of Hilton Worldwide shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Analyst Ratings
This is a summary of recent recommendations and price targets for Hall of Fame Resort & Entertainment and Hilton Worldwide, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Hall of Fame Resort & Entertainment | 0 | 1 | 0 | 0 | 2.00 |
| Hilton Worldwide | 0 | 10 | 8 | 1 | 2.53 |
Earnings & Valuation
This table compares Hall of Fame Resort & Entertainment and Hilton Worldwide”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Hall of Fame Resort & Entertainment | $19.96 million | 0.24 | -$56.92 million | ($8.14) | -0.09 |
| Hilton Worldwide | $11.17 billion | 5.61 | $1.54 billion | $6.51 | 40.91 |
Hilton Worldwide has higher revenue and earnings than Hall of Fame Resort & Entertainment. Hall of Fame Resort & Entertainment is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Hall of Fame Resort & Entertainment and Hilton Worldwide’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Hall of Fame Resort & Entertainment | -282.07% | -70.14% | -14.04% |
| Hilton Worldwide | 13.84% | -46.13% | 11.38% |
Risk and Volatility
Hall of Fame Resort & Entertainment has a beta of 2.53, meaning that its stock price is 153% more volatile than the S&P 500. Comparatively, Hilton Worldwide has a beta of 1.21, meaning that its stock price is 21% more volatile than the S&P 500.
Summary
Hilton Worldwide beats Hall of Fame Resort & Entertainment on 13 of the 15 factors compared between the two stocks.
About Hall of Fame Resort & Entertainment
Hall of Fame Resort & Entertainment Co. is a resort and entertainment company, which leverages the power and popularity of professional football and its legendary players in partnership with the Pro Football Hall of Fame. The company was founded in 2015 and is headquartered in Canton, OH.
About Hilton Worldwide
Hilton Worldwide Holdings Inc., a hospitality company, engages in managing, franchising, owning, and leasing hotels and resorts. It operates through two segments, Management and Franchise, and Ownership. The company engages in the hotel management and licensing of its brands. It operates luxury hotels under the Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, and Conrad Hotels & Resorts brand; lifestyle hotels under the Canopy by Hilton, Curio Collection by Hilton, Tapestry Collection by Hilton, Tempo by Hilton, and Motto by Hilton brand; full service hotels under the Signia by Hilton, Hilton Hotels & Resorts, and DoubleTree by Hilton brand; service hotels under the Hilton Garden Inn, Hampton by Hilton, and Tru by Hilton brand; all-suite hotels under the Embassy Suites by Hilton, Homewood Suites by Hilton, and Home2 Suites by Hilton brand; and economy hotel under the Spark by Hilton brand, as well as Hilton Grand Vacations. The company operates in North America, South America, and Central America, including various Caribbean nations; Europe, the Middle East, and Africa; and the Asia Pacific. The company was founded in 1919 and is headquartered in McLean, Virginia.
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