Hall of Fame Resort & Entertainment (NASDAQ:HOFV – Get Free Report) and GreenTree Hospitality Group (NYSE:GHG – Get Free Report) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, valuation, dividends, institutional ownership, analyst recommendations, earnings and profitability.
Profitability
This table compares Hall of Fame Resort & Entertainment and GreenTree Hospitality Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Hall of Fame Resort & Entertainment | -282.07% | -70.14% | -14.04% |
| GreenTree Hospitality Group | 8.67% | 7.51% | 2.29% |
Valuation and Earnings
This table compares Hall of Fame Resort & Entertainment and GreenTree Hospitality Group”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Hall of Fame Resort & Entertainment | $19.96 million | 0.22 | -$56.92 million | ($8.14) | -0.08 |
| GreenTree Hospitality Group | $184.05 million | 1.16 | $15.07 million | $0.43 | 4.91 |
GreenTree Hospitality Group has higher revenue and earnings than Hall of Fame Resort & Entertainment. Hall of Fame Resort & Entertainment is trading at a lower price-to-earnings ratio than GreenTree Hospitality Group, indicating that it is currently the more affordable of the two stocks.
Institutional & Insider Ownership
3.6% of Hall of Fame Resort & Entertainment shares are held by institutional investors. Comparatively, 8.1% of GreenTree Hospitality Group shares are held by institutional investors. 59.9% of Hall of Fame Resort & Entertainment shares are held by company insiders. Comparatively, 88.7% of GreenTree Hospitality Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Risk & Volatility
Hall of Fame Resort & Entertainment has a beta of 2.53, suggesting that its stock price is 153% more volatile than the S&P 500. Comparatively, GreenTree Hospitality Group has a beta of 0.5, suggesting that its stock price is 50% less volatile than the S&P 500.
Analyst Recommendations
This is a breakdown of recent ratings and target prices for Hall of Fame Resort & Entertainment and GreenTree Hospitality Group, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Hall of Fame Resort & Entertainment | 0 | 1 | 0 | 0 | 2.00 |
| GreenTree Hospitality Group | 0 | 0 | 0 | 0 | 0.00 |
Summary
GreenTree Hospitality Group beats Hall of Fame Resort & Entertainment on 10 of the 12 factors compared between the two stocks.
About Hall of Fame Resort & Entertainment
Hall of Fame Resort & Entertainment Co. is a resort and entertainment company, which leverages the power and popularity of professional football and its legendary players in partnership with the Pro Football Hall of Fame. The company was founded in 2015 and is headquartered in Canton, OH.
About GreenTree Hospitality Group
GreenTree Hospitality Group Ltd., through its subsidiaries, develops leased-and-operated, and franchised-and-managed hotels under the GreenTree Inns brand in the People's Republic of China. It also engages in investment holding activities; and provision of information technology services. The company was founded in 2004 and is headquartered in Shanghai, the People's Republic of China.
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